PAI kicks off the ‘Made in Kuwait’ campaign on Sunday

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KUWAIT CITY, Feb 3: In a bid to bolster support for national products and enhance awareness among citizens, the Public Authority for Industry has announced the initiation of the “Made in Kuwait” campaign, scheduled to commence tomorrow and extend until February 22. The campaign aims to provide comprehensive promotional awareness for Kuwaiti goods and products, showcasing the participation of more than 70 local factories.

Mohammed Al-Adwani, Acting Director General of the Industry Authority, shared with Kuwait News Agency (KUNA) that the campaign intends to cultivate patriotic sentiment towards locally manufactured items. The overarching objective is to elevate the promotion and marketing of national products across various sectors, spanning food, electrical, and industrial domains.

Al-Adwani highlighted that the campaign’s strategic focus extends beyond just raising awareness; it also aims to inform the public about the significance and quality of national industrial products. Encouraging citizens to prioritize local industries for their purchases, he emphasized the high quality and adherence to the highest approved standards of these products.

Three key locations have been selected to host promotional exhibitions for national products and goods, targeting a broad audience of citizens and residents. These locations include the Avenues Mall from February 4 to February 8 and the Assima Mall from February 11 to February 14. Additionally, the Public Authority for Industry will collaborate with the Ministry of Education, presenting the campaign in more than 30 schools across various governorates and educational levels for boys and girls, from February 5 to February 22.

Al-Adwani stressed that this initiative aligns with the strategic plan of the Public Authority for Industry for the State of Kuwait, extending up to the year 2035. Expressing appreciation for the collaborative efforts of various entities, including the Ministry of Education, commercial complexes, Kuwaiti factories, and the Authority’s employees, he affirmed their collective commitment to portraying a positive image of the Kuwaiti industry. As part of the campaign, gifts and samples of national products will be distributed to enhance the public’s experience and encourage wider participation.

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