LOS ANGELES (Variety.com) – Twitter is shutting down its Vine video service: The company will discontinue the Vine mobile app in the coming months, it announced in a blog post Thursday. The Vine website will stay up and running, and the company said that it was going to wind down Vine slowly:
“We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”
The announcement comes after Twitter announced across-the-board job cuts, with plans to lay off 9 percent of its workforce, which equals about 350 people. It’s unclear at this point how many Vine team members will be among those laid off.
Twitter launched Vine in 2012 as a way to share short, six-second video clips. Initially envisioned as a social video sharing service, Vine quickly attracted a new generation of creators looking to reach an audience with short, pointed stand-up comedy.
By Janko Roettgers