NEW DELHI (AP) – The music videos began appearing on social media within hours of the announcement by India’s Hindu-led nationalist government that it was stripping statehood from the disputed region of Kashmir that had been in place for decades.
The songs delivered a message to India’s 250 million YouTube users about moving to the Muslim-majority region, buying land there and marrying Kashmiri women. It’s the latest example of a growing genre in India known as “patriotism pop” – songs flooding social media about nationalism and the country’s burgeoning right-wing ideology.
Earlier songs were limited to the rise of Hindus in India, defeating regional rival Pakistan and hoisting the Indian flag in every household. Now, they include settling in Kashmir – a rugged and beautiful Himalayan region claimed by both Pakistan and India, although both countries control only a portion of it.
On Aug. 5, Prime Minister Narendra Modi revoked Kashmir’s decades-old special status that was guaranteed under Article 370 of India’s Constitution and sent thousands of troops to the region. The move has touched off anger in the Indian-controlled region, which has been under a security lockdown that has seen thousands detained to prevent protests there.
One of Modi’s revisions allows anyone to buy land in the territory, which some Kashmiris fear could mean an influx of Hindus who would change the region’s culture and demographics. Critics have likened it to Israeli settlements in Palestinian territories.
The patriotic songs are mostly shared on platforms like Facebook, Twitter and the fast-growing app TikTok, which in June had about 120 million active users in India. Despite their low production values, poorly matched lip-synching and repetitive techno beat, many of these soundtracks have gotten millions of hits on YouTube. The songs are a hit among youthful followers in northern a