Zain reaffirms love, loyalty, and belonging to Kuwait during national celebrations

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Kuwait City, Feb 26: Reaffirming its deep-rooted devotion to Kuwait, Zain commemorated the nation’s 63rd National Day and 33rd Liberation Day with a long list of social activities, engaging entertainment programs, and traditional performances. The company forged a direct connection with audiences of all ages, painting a vibrant picture that reflected the enduring love and loyalty of Kuwaitis towards their nation during this much-cherished season.

Zain is always eager to directly participate in the biggest national-themed events every year to underscore its deep belief in the vital role played by private sector companies, especially national ones, in sharing the joys of national celebrations with the people of Kuwait. The company considers itself an integral part in the fabric of the community in which it operates and serves.

Year after year, the local community anticipates Zain’s involvement in the biggest campaigns, gatherings, and programs that celebrate the nation’s holidays. Audiences across Kuwait eagerly await the unveiling of Zain’s annual National TVC, which always embodies deep emotions of love, belonging, and patriotism. Through its social and creative contributions, Zain always aspires to embody the core values of its brand: Zain, a Wonderful World.

The company recently held its annual national holidays event to celebrate this much-cherished occasion with the Zain family. This year, the event was attended by Zain Vice Chairman and Group CEO Bader Nasser Al Kharafi, Zain Kuwait Acting CEO Nawaf Algharabally, the company’s executive management team, and scores of Zain employees from across divisions and departments who were all eager to join the event to show their love for their nation.

This year’s event had a special aura to it with the participation of the stars of Zain’s latest National TVC for 2024, including great Kuwaiti singer Sanaa Alkharraz, dubbed the Voice of Kuwait, along with writer and poet Salem Sayar Alenzi who penned the beautiful lyrics of the commercial, and brilliant composer Sulaiman Ghannam Al Daikan whose brilliant tunes brought the TVC to life. The event was also joined by the talented young students who appeared in the commercial, who recreated the TVC’s wonderful traditional dance performances on-stage for Zain employees.

During the event, Bader Al Kharafi and Nawaf Algharabally joined the stage to recognize the tremendous contributions of all the stars who made this TVC possible, at their forefront Sanaa Alkharraz who took the TVC’s audience in a nostalgic journey through the years to the beautiful past. In the mind of every Kuwaiti, Sanaa Alkharraz’s voice is deeply linked to the operettas of the 80’s and 90’s, and this truly contributed to the success of the commercial. Toward the end of the event, poet Salem Sayar Alenzi delivered a beautiful, patriotic poem to the attendees, invigorating a sense of national unity and patriotism for all.

Zain’s 2024 National TVC received wide praise and positive reaction from the local community and has surpassed 3.5 million views on YouTube as of today. The TVC was produced by Joy Productions, and its lyrics sung of Kuwait’s glorious history, promoted national unity, and celebrated the nation’s prosperity under the wise leadership of His Highness the Amir Sheikh Meshal Al Ahmad Al Jaber Al Sabah.

This special celebration is one of Zain’s top social programs held for employees in February of every year. The event brings together staff and senior executive management together to further strengthen the links between members of the Zain family and renew the spirit of teamwork under their united love for their nation.

The event featured many fun activities and programs that centered around celebrating Kuwait’s National and Liberation Days, where the company’s employees gathered in a family atmosphere filled with national pride. The event’s program also included exciting competitions, prizes for winners, and a special performance by a traditional band that played wonderful traditional Kuwaiti pieces throughout the celebration.

As it does in February of every year, Zain is always eager to interact with the community by being present at the biggest events and social gatherings where Kuwaitis show their love for their nation. In such gatherings, the company finds an invaluable opportunity to share the joys of this momentous occasion with the community by presenting its very own programs.

Zain’s interactive national holidays programs this year came in South Subahiya Park, which Zain sponsors in partnership with the Touristic Enterprises Company (TEC) in continuation of its strategic partnership with the public sector to support the nation’s biggest entertainment projects, as well as in Qout Market at Jaber Al Ahmad Cultural Center (JACC), which Zain strategically partners in its tenth season.

The programs Zain organized in South Subahiya Park and Qout Market included exciting traditional ‘Ardha’ performances with many local traditional bands, along with several wonderful performances by the young students of Zain’s National TVC, who reacted the commercial’s dances to the delight of the visiting families.

Zain also presented a plethora of interactive programs and engaging activities for children and families, which all promoted national unity and planted the values of love and loyalty to one’s nation from an early age. The company also distributed huge 7m Kuwait flags to visitors in an initiative to revive the old habit of raising Kuwait’s flag above every house. Other activities included a weekly PlayStation tournament at the company’s booth in South Subahiya Park, special offers on the latest products, and much more.

Zain is proud of its strategic partnership with the Touristic Enterprises Company (TEC), which recently covered some of the nation’s biggest recreational projects. Zain has found immense interest from the public sector to bring to life a number of major plans that present the best experiences to the Kuwaiti community. The company is committed to being a main partner in realizing this vision, thus reflecting the key role played by the private sector in achieving the nation’s various developmental goals.

South Subahiya Park is Kuwait’s latest and most anticipated theme park, and Zain was keen on being among the first of its supporters to help bring an exceptional entertainment destination to families and young people in the community. The Park covers 107,000 square meters and can welcome 10,000 visitors per day.

Zain is also proud to be among the first supporters of Qout Market throughout the past years. The event has had a huge success in the past, having gathered families, young people, and other members of the community in a wonderful atmosphere with a special focus on supporting local products and talents.

In addition, and under its strategic partnership with South Subahiya Park in collaboration with TEC, Zain held many exciting activities and competitions for visitors at SSP in collaboration with 360 FM to celebrate Kuwait’s national holidays.

Zain held the fun activities at its booth in SSP, where large crowds of families, children, and young people joined to take part in the company’s competitions for a chance to win special prizes. This continued for five consecutive days during the national holidays vacation, where entertainer Osama Fouda hosted the special activities and interacted with the crowds LIVE on 360 FM from Zain’s booth.   

Through its extended partnership with the Touristic Enterprises Company, Zain has contributed to bringing the best world-class entertainment destinations to the community. This collaboration has also vitalized the local touristic, economic, and social scenes, supported local entrepreneurs and startup owners, and drove the progress of the national economy.

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