On the 70th Anniversary of the Group ALSAYER Holds Annual Employee Convention 2023

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Kuwait City, May 25: ALSAYER Group recently held its annual employee convention, commemorating 70th Anniversary Year as well as to appreciate outstanding achievements of its the Group divisions including Mohamed Naser Al Sayer for Toyota and Lexus Sales Service and Parts Division, Bahrah Trading Company for HINO, Bobcat, Doosan heavy equipment, ALSAYER Engineering for Yokohama tires, Cofran oil and Nexa Auto Paint, Car Rental and Leasing, Insurance, KAFF for animal feed, Al Dhow Holding Investment and Real Estate Divisions.

The event was attended by Faisal Bader Al Sayer Chairman, Mubarak Naser Al Sayer CEO, Mohamed Naser Al Sayer Board Member, Bengt Schultz Chief Operating Officer, Jacques Feghali Chief Services Officer along with Top Management Team, Managers and all employees of the Group.

Speaking on the occasion to Mubarak Naser Al Sayer “70 years ago, my father, Mr. Naser, started to import Toyota cars to Kuwait, and together with my uncle, Mr. Bader, they together lay the founding stones to our success. A lot has happened over the last 70 years. We have grown from a humble beginning selling Toyota cars from our family home becoming a household name that stands for trust, customer care and quality. Not only have we grown our automotive business, but we are today also one of the biggest education providers in the GCC and we are also expanding into the area of healthcare. We truly live up to our motto of Heritage, Leadership and Growth”.

ALSAYER’s heritage is built on one simple promise: to provide the best products paired with outstanding customer experience. The aim is not only to satisfy customers, but also to promote excitement in the workplace, create possibilities to grow and develop one strong team. Group Management thanked and appreciated the team work to tackle numerous challenges without losing focus on customers.

According to Bengt Schultz “We are strengthening our own IT team, so that we can accelerate the development. We will continue to leverage our advantage of being physically close to people. We are leading in hybrid sales, and soon we will together with Lexus and Toyota role out quality, reliable and durable electrical cars.”

“Central to our prosperity and Growth, is our investment in training and development. By prioritizing continuous learning, we have equipped our teams with the skills and knowledge needed to excel in a rapidly evolving world. Training and development have been pivotal in shaping our organizational culture. Our commitment to learning has fostered creativity, agility, and a spirit of collaboration. From mentorship programs to advanced technical training, we have cultivated a culture where everyone is encouraged to reach their full potential,” said Jacques Feghali.

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