KUWAIT CITY, Sept 21: In a strategic push to energize the tourism sector and promote Kuwait’s cultural and heritage identity, the Ministry of Information is set to launch the "Leadership by Will" campaign today, under the patronage and in the presence of Abdulrahman Al-Mutairi, Minister of Information and Culture and Minister of State for Youth Affairs.

The campaign is part of the Ministry's broader initiative to build a sustainable media environment that aligns with Kuwait’s tourism strategy — one rooted in attracting investment, enhancing public-private partnerships, and supporting a national cultural renaissance.

According to sources, the event will feature the official unveiling of the Ministry of Information's comprehensive plan aimed at advancing the tourism sector. Central to the plan is a new specialized training program focused on government tourism strategies and policies, designed to bolster national competencies in the field.

The sources added that the Ministry is also preparing to roll out several other initiatives, many of which will harness artificial intelligence technologies to help develop and modernize the tourism industry, contributing to its sustainable growth.

The Ministry emphasized that future tourism content will be carefully crafted to reflect the values of Kuwaiti society. This includes the integration of national identity, culture, and heritage, ensuring the creation of balanced media that resonates with Kuwaiti families and the wider community.

Looking ahead, the Ministry is expected to open new avenues of collaboration with private sector partners to produce high-quality, culturally rich tourism content. This move aims to revitalize Kuwait’s tourism landscape and reinforce its position as a unique cultural destination in the region.