Meta AI chatbot makes its debut on IG, promising multifunctional capabilities

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NEW YORK, April 13: On Friday, users across various social media platforms noticed a new addition to their Instagram experience: Meta AI, the AI-powered chatbot developed by Meta, the parent company of Instagram. This innovative chatbot boasts the capability to answer questions, compose poetry, and even generate images based on simple text prompts.

The introduction of Meta AI to Instagram comes as no surprise, considering Meta’s unveiling of the technology back in September 2023. Over the past few months, Meta has been diligently integrating Meta AI into its suite of products, including Facebook Messenger and WhatsApp. Thus, extending its functionality to Instagram aligns seamlessly with Meta’s overarching strategy.

A Meta spokesperson confirmed to Engadget that the company’s generative AI-powered experiences are currently undergoing development and testing, albeit in a limited capacity. As a result, not all users may have access to the feature at this time. TechCrunch initially reported on the integration of Meta AI into Instagram’s search bar, indicating its gradual rollout.

Engadget’s experience with Meta AI on Instagram revealed the bot’s versatility and utility. Users can initiate conversations with Meta AI through the platform’s Direct Messaging inbox, much like chatting with a friend. From providing word definitions to suggesting story headlines and generating images, Meta AI offers a range of functionalities tailored to users’ needs. Notably, Meta AI’s capabilities extend beyond Instagram, as demonstrated by its integration into WhatsApp, where it also offers recommendations for Reels.

However, it’s worth noting that Meta’s integration of Meta AI across its platforms appears to be uniform, with little differentiation between apps. This observation raises questions about the unique value proposition of Meta AI within each platform.

Furthermore, Meta AI presents users with a plethora of possible actions accessible through a hamburger menu within the bot interface. While some actions may seem unrelated to Instagram’s core functions, such as offering financial advice or debating fitness routines, the flexibility of Meta AI allows users to explore various topics and engage with the bot in diverse ways.

Ultimately, Meta’s integration of Meta AI into Instagram reflects the company’s broader strategy of leveraging AI technologies to enhance user experiences across its platforms, albeit with potential implications for the distinctiveness of each app’s functionality.

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