Meghan Markle launches new lifestyle brand with diverse product range

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Meghan Markle

NEW YORK, March 27: Meghan Markle, the Duchess of Sussex, is set to enter the lifestyle market with her new brand, American Riviera Orchard, aiming to offer an array of products ranging from bird seed to cosmetics.

Documents submitted to the US Patent and Trademark Office reveal Markle’s ambitious plans, including a wide range of items such as pet treats, gardening tools, bath products, and even recipe books. The brand, which was unveiled through an Instagram teaser on March 14, is expected to encompass various aspects of home, garden, food, and lifestyle.

Among the products listed in the trademark application are fragrance sachets, bath gels, hand soaps, body creams, and scented oils, indicating Markle’s venture into the beauty industry. Additionally, there are plans for non-medicated pet grooming products, aligning with the growing trend in pet care.

The Duchess’s interest in the lifestyle market is not limited to consumer products. The trademark application suggests the possibility of establishing physical retail outlets, further expanding the brand’s reach beyond online platforms.

The launch of American Riviera Orchard marks Markle’s foray into entrepreneurship, following her previous ventures such as her lifestyle blog, The Tig. The brand is expected to reflect Markle’s personal interests and values, with a focus on quality and sustainability.

While the brand’s launch has sparked excitement among fans, it has also raised questions about potential conflicts with the royal family’s agreements. However, Markle’s legal team has moved forward with trademark applications, signaling her determination to establish a successful business venture.

As Markle embarks on this new chapter, she continues to balance her professional endeavors with her advocacy work, recently speaking out against online abuse targeting women. With her new brand, Markle aims to empower consumers and promote a holistic approach to well-being.

Amid Markle’s entrepreneurial pursuits, the royal family has faced its own challenges, including health concerns within the family. As Markle’s father-in-law, King Charles makes a public appearance following his cancer diagnosis, the royal family navigates personal and public obligations amidst a period of transition.

While Markle’s brand venture marks a departure from her previous royal duties, it represents a new chapter of independence and creativity for the Duchess as she continues to make her mark on the world stage.

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