KUWAIT CITY, July 27: The Embassy of India in Kuwait, in collaboration with the Agricultural and Processed Food Export Development Authority (APEDA), launched a large-scale promotional campaign to market Indian mangoes and other agricultural products. The campaign included festivals in major shopping malls and hypermarkets, as well as meetings between exporters and importers, on July 23-24.

In a press statement, the embassy explained that the goal of the event is to strengthen India’s position as a reliable source of high-quality mangoes in the Kuwaiti market, especially since Kuwait is among the top five importers of mangoes from India, with a value exceeding $3 million last year.

The campaign included a major event titled “Mango Mania”, at Lulu Hypermarket in Al-Rai, which was inaugurated by Indian Ambassador to Kuwait Dr. Adarsh Swaika, with the participation of a delegation of 10 Indian exporters. The delegation presented several Indian mango varieties, such as Chausa, Mallika, Amrapali, Dasheri, Fazli, and Langra from Uttar Pradesh and West Bengal. Fazli mango received special attention due to its Geographical Indication of Origin (GI) label. Meanwhile, the embassy organized a meeting between Indian exporters and local importers at the Kuwait Chamber of Commerce and Industry (KCCI); with the ambassador, KCCI director general, and representatives of major retail and hypermarket companies in attendance

By Fares Ghaleb
Al-Seyassah/Arab Times Staff