KUWAIT CITY, June 1: The Ministry of Electricity, Water and Renewable Energy launched the third edition of the National Energy Saving Campaign (Waffer) on Sunday to promote awareness of electricity and water conservation, aimed at protecting resources, reducing waste, and ensuring environmental and economic sustainability.

At a press conference held at the Government Communication Center, Undersecretary and Chairman of the Electricity and Water Consumption Rationalization Committee, Dr. Adel Al-Zamel, said the campaign focuses on encouraging a culture of responsible energy use. He emphasized that the initiative aligns with national policy goals and has broad government support.

Al-Zamel highlighted the increasing rates of electricity and water consumption in Kuwait, which he said have led to growing environmental and economic pressures. He urged government bodies, institutions, and individuals to reassess their consumption habits and support efforts to reduce waste.

He added that the campaign is a shared national responsibility and a call to adopt rational use as a value, moderation as a strength, and cooperation as a pathway to sustainability. Al-Zamel noted that Kuwait’s per capita energy consumption remains high compared to other countries, calling for increased media efforts to promote responsible water use.

He expressed confidence in the campaign’s success through collective participation and commended government agencies for their efforts to reduce energy use in public buildings.

Engineers Khadija Bushehri and Mohammed Al-Hattab, leaders of the Ministry’s awareness team, presented a media campaign designed to encourage responsible energy behavior and engage both public and private sectors in conservation efforts. They said the campaign also promotes energy-efficient products and practices.

A children’s awareness video featuring cartoon characters "Kahroob" and "Qatura" was also shown to introduce energy-saving concepts at an early age.

The Ministry invited the public to visit the Waffer pavilion at Avenues Mall (Phase 2) to learn more about energy waste and methods of efficient consumption.