KUWAIT CITY, Oct 1: Kuwait’s National Cancer Awareness Campaign (CAN) launched the "Pink Lifebuoy" breast cancer awareness campaign on Wednesday, aiming to boost health education and encourage early detection during October’s Breast Cancer Awareness Month. The campaign is held under the patronage of the Minister of Social Affairs, Family and Childhood Affairs, Dr. Amthal Al-Huwailah, and supported by Kuwait Petroleum Corporation (KPC) and its subsidiaries.

CAN Chairman Dr. Khaled Al-Saleh emphasized during the launch ceremony that awareness and knowledge are critical for prevention and recovery. He highlighted the significance of health education and monthly self-examination training as essential tools for early breast cancer detection. Dr. Al-Saleh also noted that breast cancer remains the leading cancer among women in Kuwait. He referenced a recent global study showing a 44 percent increase in cancer recovery rates in the country this year, underlining the effectiveness of Kuwait’s awareness and early detection efforts.

Dr. Hessa Al-Shaheen, CAN Board member and campaign coordinator, underscored the positive impact of the campaign’s awareness programs on society. She cited increased interest among women in self-examination training and mammogram screenings as evidence of this success.

Over the past 14 years, CAN has organized numerous events during Pink October, including self-examination workshops at companies, universities, and the Public Authority for Applied Education, as well as awareness exhibitions in malls, health centers, and hospitals. The campaign has also delivered lectures in schools targeting female students and faculty, training over 172,000 students in breast self-examination techniques.

Dr. Al-Shaheen stressed the importance of ongoing collaboration among health, social, educational, and media sectors to enhance awareness, encourage early screening, provide psychological support to patients, and promote healthy lifestyles to prevent cancer.

The "Pink Lifebuoy" campaign will continue throughout October, aiming to save lives by fostering early detection and community engagement.

Board Member of CAN and Campaign Manager, Dr. Hessa Al Shaheen

Chairman of the Board of Directors of the (CAN) Campaign, Dr. Khaled Al-Saleh

Breast Cancer Awareness exhibition tour by CAN officials.

Attendees at the launch of CAN’s "Pink Lifebuoy" breast cancer awareness campaign.