JUMEIRAH GROUP TARGETS KUWAIT MARKET TO DRIVE CONTINUED GROWTH

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Kuwait City, Nov 23: Jumeirah Group, the global luxury hospitality company and member of Dubai Holding, continues to build a strong customer base in Kuwait, announcing a 62% increase in room nights booked in 2023 YTD compared to the same period in 2022. The announcement was made during the brand’s annual GCC Roadshow held in Kuwait for members of the travel trade, tour operators, travel agencies and clients as part of its strategy to drive growth further in the country.

The significant increase in guest arrivals for the luxury operator follows a period of global expansion for the brand with the opening of several new resorts over the past 18 months, including the recent opening of Jumeirah Makkah in September, in addition to Jumeirah Gulf of Bahrain Resort & Spa, Jumeirah Muscat Bay and Jumeirah Bali. In tandem, several of the Group’s UAE-based properties have recently been enhanced, with refurbishments at Jumeirah Mina A’Salam and the ultra-exclusive Malakiya Villas at Jumeirah Dar Al Masyaf, as well as new beachscapes at Jumeirah Beach Hotel and Jumeirah at Saadiyat Island Resort.

Commenting during the recent roadshow, Alexander Lee, Chief Commercial Officer at Jumeirah Group, said: “Kuwait is a very important growth market for Jumeirah Group and we are continually looking at ways in which we can welcome more guests from this market. Achieving consistent year-on-year growth in bookings from discerning Kuwaiti travellers is a testament to our capacity to connect people and cultures to create distinctive experiences and to meet the specific needs of our GCC visitors. As we enter a new era for the brand, Kuwait remains a key focus for Jumeirah, with opportunity for growth in line with our own vision for expansion and evolution.”

With an international portfolio of prestigious properties in sought after locations across the globe, Jumeirah Group revealed key updates on its ongoing investment in guest experience, as well as new hotels and resorts planned in key markets for Kuwait audiences. This includes the recent opening of its first property in Saudi Arabia, Jumeirah Makkah, located a short walk from the Great Mosque of Makkah (Masjid Al Haram), as well as the highly anticipated Jumeirah Marsa Al Arab in Dubai, set to introduce a new expression of ultra-luxury hospitality for the brand. The Group is also set to open its second resort in Saudi Arabia, Jumeirah The Red Sea, in 2024. Set within the Kingdom’s most ambitious regenerative tourism project on its west coast, the resort comprises 180 keys and has been designed with relaxation and self-discovery in mind.

In addition to hotels and resorts, Jumeirah Group outlined its commitment to expanding its portfolio of branded residences and unique living concepts with the announcement of Jumeirah Living Business Bay, scheduled to open in Dubai next year. Featuring a selection of two-, three-, and four-bedroom residences and five-bedroom simplex and duplex penthouses as well as one full-floor master penthouse, the building offers the ultimate in immersive luxury living with stunning views of the Dubai Canal and/or Burj Khalifa.

Ahead of COP28 in Dubai later this month, Jumeirah Group is also reinforcing its commitment to responsible hospitality through innovation and industry collaboration, with the Group becoming a key member of the Sustainable Hospitality Alliance. Targeting tangible, scalable and practical sustainable solutions for the hospitality industry, Jumeirah Group is focusing on three key pillars: Planet, People & Culture and Governance.

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