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Are you looking for ways to get your Instagram company off the ground? Do you have an Instagram account but don’t know what to do with it? Instagram is a fantastic forum for providing exclusive visual content to your audience while also promoting community interaction.
I’ll show you five ways to use Instagram for business in this post. Despite the fact that Instagram is approaching one billion users, advertisers are still flocking to the platform in droves. After all, why not? There’s no better time than now to focus on how to grow Instagram organically to get more Instagram followers as the platform continues to roll out new business-specific features.
Why Instagram and how to use it for business?
Instagram is being used by an increasing number of companies and advertisers as the popularity of photo-sharing apps grows. You can use a number of resources and applications to improve your social media presence. This includes increased visibility and interaction, as well as building community. For brands like Nike, Instagram, which allows you to post short videos in addition to pictures, is at the top of the list.
At the first glance, learning how to grow Instagram organically to use it for business can seem difficult. “How am I supposed to post this?” What exactly is a regram? Why isn’t anyone interested in what I’m doing?” Despite the many moving parts on Instagram, buying Instagram followers and converting them to customers is potentially simpler than ever. It all comes down to your approach.
We’ve outlined the most important Instagram for business tips to help you not only get started on the site but also develop an audience who loves your content. So, without further ado, let’s get started!
Link Other Social Media Channels
First and foremost, create an Instagram account using your email or Facebook account. Then personalize your page by selecting a username that is compatible with your other profiles, as well as adding a profile picture or logo, a bio, and a link to your website. Connect your Instagram account to your other social media accounts like Facebook, Twitter, Foursquare, Tumblr, and Flickr if you haven’t already done so.
When you link Instagram to your other social media accounts, you’ll be able to quickly share content across multiple platforms at the same time. This will help you gain more Instagram followers gradually. Your Facebook, Twitter, and other social media followers will notice you on Instagram and follow you there as well! You will grow Instagram organically and increase your exposure by simply adding a few outlets to which your picture or video is shared. This suggestion would also improve participation. You can even try some of the best social media marketing companies to get desired reach and engagement on your business profile.
Share a Wide Range of Content
On social media, visual content is extremely common. Choose a dynamic mix of content that incorporates various aspects of your business if you really want to make a splash on Instagram. It’s not just about a product or a service in your company; it’s also about the people, the place, and the industry.
Take a look at these examples to get started. You may share photos or videos of the following:
- Items you have launched.
- New product and service teases (sneak peeks).
- Workplace tours.
- Employees and supporters.
- In a casual environment, clients.
- Workshops you’ve hosted or attended.
- Articles/blog posts
Use Hashtags That Are Applicable
Any time you post a photo, make sure to include specific hashtags (#) that are relevant to the post. Hashtags help users find specific content on a range of sites, including Instagram, Facebook, and Twitter. And, if you’re cross-posting, this is just another way to draw attention to your posts. Trends, topics, and locations are often searched by readers. If you’re sharing photos about your social media agency, for example, you can use the hashtag #SocialMedia.
As a consequence, when people looking to remain current in the industry search for #SocialMedia, your post will appear in the search results. How far down in the results you are, though, is a different matter. Let’s look at a few hashtag suggestions:
- Hashtag your city if you’re a local company: #Delhi #Kanpur #Pune
- Hashtag the niche of your products and services: #Food #Bags #Footwear
- Hashtag your industry and expertise: #Fitness #Travelling #Marketing
Engage The Audience
Encourage your readers to share their own images with a call to action that is relevant to your business to get more Instagram followers. It’s a good way to build a community, as Starbucks has done. The trick is to ask your followers to post and tag you, then reply with a #regram. You may also enter a photo contest on Instagram.
It’s a fun way to build your community by interacting with your readers, encouraging them to share their own photos, receiving reviews, and increasing your followers.
Keep an eye on your analytics
You must keep an eye on your Instagram metrics in order to continue to enhance your post-oriented strategies to grow Instagram organically. Curalate and BlitzMetrics, for example, are analytics tools that can help you track how well your posts are doing, control their analytics, manage your Instagram account, and generate revenue from advertising, among other things.
Remember to align your Instagram account with your other social media accounts, create variety in your content, use related hashtags, build community, and use analytics to define and analyse Instagram metrics. What is your Instagram experience like? Do you use Instagram to promote your company? What advice would you give to new Instagram users? What strategies do you have? Go ahead and post your favourite tips in the comments section.