Bid to achieve ‘New Kuwait’ vision‘Human development target’

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KUWAIT CITY, Oct 2: The Honorary President of the Kuwait Public Relations Association Sheikh Khaled Al-Abdullah stressed the importance of the association’s meaningful and influential activities and events. In his speech at the opening of the Digital Public Relations Forum, which was held on Sunday, Sheikh Khaled Al-Abdullah affirmed the association’s keenness about human development, and to push in this direction and achieve the New Kuwait vision.

He said, “The development industry and the future are not difficult if we start it with deliberate steps, as the private sector, along with the government sector and civil society organizations, contributed to building this great goal. The public benefit associations and civil society organizations are essential partners in development, as they move according to strategies specified by their boards of directors, away from bureaucracy and the documentary cycle, so we always go for what is new and the achievements on the ground.”

Meanwhile, the Head of the association Jamal Al-Nasrallah, in a similar speech, stressed that the public relations profession exists strongly in all institutions and companies in both the government and private sector and is an indispensable profession. Al-Nasrallah said, “With tireless efforts, we are together achieving the lofty vision of transforming Kuwait into a global financial and commercial center, under the wise leadership of His Highness the Amir Sheikh Nawaf Al-Ahmad and His Highness the Crown Prince Sheikh Meshal Al-Ahmad.” Furthermore, the official spokesperson of the Public Authority for Youth Affairs Asrar Al-Ansari said during the forum’s dialogue session, “The specialty of public relations is not new. It is in fact very old.

Relations
The provocative thing is that some believe the specialty of public relations is for lazy people who do not want to work. This is contrary to the truth because the success or downfall of any party is linked to public relations and the skill of its workers.” Al-Ansari highlighted the importance of digital public relations, indicating that digitization is not limited to marketing, as digitization and social media have fundamentally contributed to raising the stock index of a number of institutions and also contributed to lowering the index of some other companies.

Also, a representative of the Public Relations and Corporate Affairs Sector in Zain Company Maryam Al-Musallam said there is a need to draw a new mental image of the public relations profession. She explained the difference between public relations and marketing by saying, “Marketing is a way to promote the product. On the other hand, we call public relations at Zain Company institutional relations and affairs that contribute to conveying a mental image of the company in a way that befits it to society.”

Meanwhile, Regarding the ethical challenges, the Director of the Marketing and Corporate Communications Sector at Warba Bank Ayman Al-Mutairi said he does not believe in the challenges, stressing that, “Technology has played a major role in our social, practical and marketing lives.” Al-Mutairi said he believes public relations is an essential part of senior management, as it is its main interface, adding that technology has facilitated many things. Regarding the dominance of social media and whether or not it has completely replaced traditional means such as television and radio, the official spokesman for the Sahel electronic government services application Yousef Kazem said public relations and marketing are two very similar fields.

He explained that “The Sahel app, which is a government digital product, has been considered a major challenge on the Internet since the day of its launch, and even six months before its launch, as we prepared a media marketing campaign that relies on public relations to inform people and follow up on making the application indispensable on every phone for citizens and residents.” Kazem highlighted the possibility of running an advertising campaign at the lowest costs, of which the Sahel app is clear evidence, as the number of users reached 1,400,000 across 333 services, and the number of transactions completed within two years reached 21 million transactions.

By Abdul Nasser Al-Aslami
Al-Seyassah/Arab Times Staff

This news has been read 998 times!