Kuwait City, May 19: Ali Alghanim & Sons Automotive BMW Parts division has clinched the coveted 2023 Parts Sales Champion BMW award at the recent BMW Group Middle East Importer Awards ceremony.

The event which took place in Dubai, saw BMW Parts being honoured for its exceptional performance, winning the acknowledgement among several other BMW importers from around the Gulf region.

BMW Parts ensures that each customer receives the highest standard of after-sales service and genuine BMW parts, highlighting the division's commitment to upholding the brand’s legacy of excellence and premium quality.

Yousef Mustafa, Managing Director at Ali Alghanim & Sons Automotive, the authorised importer for BMW Group vehicles in Kuwait, expressed his pride, stating: “Winning the 2023 Parts Sales Champion BMW award is an achievement that not only recognises our team’s consistency and dedication but also reinforces our promise to deliver only the best automotive experience to our customers. BMW Parts ensures that our clientele only receive a premium, 360-degree after-sales experience, and we are thrilled to be setting benchmarks and winning accolades in the region’s automotive industry.”

Ali Alghanim & Sons Automotive has been at the forefront of introducing BMW’s newest marvels to Kuwait. In recent months, the company launched the much-anticipated BMW X2 model celebrated for its cutting-edge design, technology, and dynamic driving experience.

In the second half of 2023, the iconic BMW X5 and X6 models, which underwent meticulous upgrades in design and standard features, were made available to discerning clientele.

As the authorised importer and service provider for BMW in the country, Ali Alghanim & Sons recent success at the BMW Group Middle East Importer Awards only cements its legacy of providing Kuwait with world-class vehicles and services.