28/05/2024
28/05/2024
Kuwait City, May 28: Al Mulla Motors Company – a subsidiary of Al Mulla Group and the sole authorized distributor of Mitsubishi Motors vehicles in Kuwait since 1972 – has recently organized a community engagement evening that included popular electronic gaming tournament among youth. More than 500 participants from various age groups of young men and women in Kuwait competed in these games. This event coincided with a visit from a high-level delegation from Mitsubishi Middle East and Africa to Kuwait, including Mr. Takami Junya, President of Mitsubishi Motors Middle East and Africa, and Mrs. Fatima Hadiri, Sales Manager at the company, along with the management team of Al Mulla Motors led by Mr. Hisham Fakih, Director of Al Mulla Automotive within Al Mulla Group.
Following the great success of this community initiative last year, Al Mulla Motors decided to repeat this exciting experience for the second consecutive year as part of the company's CSR policies to support various community activities and events in Kuwait aimed at developing youth skills, encouraging them to enhance their abilities, and fostering a spirit of competition among them. Additionally, it introduced them to the latest models of sports and youth cars from Mitsubishi Motors.
Commenting on the event, Mr. Takami Junya, President of Mitsubishi Motors Middle East and Africa, said: " I welcome all and I thank Al Mulla Motors - Mitsubishi Kuwait team for organizing this great and exciting event." He added: Now, some of you might be thinking, "Mitsubishi? That's just another car brand." But let me tell you, Mitsubishi is much more than that. It's a symbol of Japanese craftsmanship, reliability, and a commitment to excellence that spans over a century. Just like you are challenged in a game, sometime for hours or even days, moving from one level to another to be victorious. It is the same for us at Mitsubishi Motors. For many years we have been overcoming many challenges, learning, evolving & innovating to produce a line-up of cars that meets your demands and needs."
Mr. Hisham Fakih, Director of Al Mulla Automotive at Al Mulla Group, said: "We are always pleased to keep up with the interests of the youth, encouraging them to develop their skills and enhance the spirit of competition among them. Therefore, we are keen to organize such events regularly to understand their interests and, at the same time, introduce them to the latest Mitsubishi models that meet their aspirations and exceed their expectations."
This tournament, in which youth competed amidst the enthusiasm and presence of many supporters, is the first of its kind in Kuwait. It combines:
- FC24 Ultimate Team
- Tekken 8
- FC24 Kick Off
After hours of intense competition in electronic games among participants aged between 18 and 32 years, the winners of the top three positions were announced. The first-place winner received a cash prize of KD 250, the second place received KD 150, and the third place received KD 100.
Al Mulla Motors continuously strives to support the youth by organizing numerous activities and events for them, aimed at nurturing their talents, ideas, and preferred activities. The exciting educational event also included a showcase of new Mitsubishi cars designed specifically for the youth category, featuring unique and sporty designs equipped with the highest standards of technology and safety, including the leading Outlander, the youthful ASX, the modern Eclipse Cross to meet all their needs.