ABK surpasses 10m views for electronic fraud through Ramadan TVC

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KUWAIT CITY, April 7: As part of its social responsibility and commitment to the Central Bank of Kuwait and Kuwait Banking Association’s ‘Let’s Be Aware’ awareness campaign, Al Ahli Bank of Kuwait (ABK) took the opportunity to shed light on electronic fraud through its annual Ramadan TVC. In addition to the Bank’s social media channels, the advertisement has been broadcast on Kuwait TV, Al Rai TV, and MBC. Launched at the beginning of the holy month, it has garnered significant publicity, surpassing 10 million views.

Delving into electronic fraud, the content focuses on cautioning against clicking on links from suspicious sources, sharing OTP codes, and entering CVV codes during online purchases. It also emphasizes the importance of verifying transaction details received through payment links. Commenting on this initiative, Sager Albenali, Chief Communications Officer at ABK, said, “Promoting financial inclusion through interesting campaign content is of paramount importance to ABK. We aim to continue to raise awareness on various preventive measures against electronic fraud and the importance of safeguarding banking information.” ABK, within its social responsibility framework, promotes the significance of good deeds and donations, especially during the holy month of Ramadan. While doing so, the Bank advises customers to remain vigilant and refrain from sharing personal and banking information with suspicious parties.

Albenali elaborated, “This can help prevent electronic fraud and safeguard customers’ bank accounts. To support, we remain committed to upholding our high security and privacy measures.” Albenali affirmed that ABK will persist in disseminating awareness content through its website and social media platforms to keep customers informed about the various topics related to the ‘Let’s Be Aware’ campaign, which is recognized as the first and largest of its kind in Kuwait and the GCC region. This endeavor, amongst others, reaffirms ABK’s dedication to supporting the ‘Let’s Be Aware’ campaign for the fourth consecutive year. This nationwide campaign aims to achieve financial inclusion in Kuwaiti society by educating customers on their rights and duties when conducting financial and banking transactions as well as using local banks’ various services and solutions.

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