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Friday , November 16 2018

Vox Cinemas opens the doors in all-new The Avenues

Multiplex brings Kids, Max signature concepts to Kuwaiti audiences

KUWAIT CITY, May 17: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia opens its first VOX Cinemas location at The Avenues in Kuwait.

Located in the newly launched expansion (Grand Plaza) of The Avenues, the multiplex is primed to deliver an unmatched cinema experience taking entertainment levels to new heights for movie buffs across the country. With a seventeen-screen cineplex, VOX Cinemas is bringing its THEATRE by Rhodes, KIDS and MAX signature concepts to Kuwaiti audiences for the first time.

Driving its innovative spirit forward, VOX Cinemas will also launch an entirely new concept, HUB at The Avenues – Kuwait. A first, not only for Kuwait but for the entire Middle East region, the HUB experience is designed around a teen-focused movie-watching and gaming environment.

Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas, VOX Cinemas, said: “Opening the doors to our first cinema in Kuwait is an incredible milestone in VOX Cinemas’ history. We are extremely proud to invite guests in and watch them create great moments with us.”

He continued: “Our THEATRE by Rhodes, KIDS and MAX concepts are designed to deliver exceptional entertainment experiences for all kinds of movie lovers. Looking at our plans for HUB, a completely new concept for VOX Cinemas, I am sure that Kuwait’s residents and regional visitors will keep coming back for more. We can’t wait to reveal more around HUB, this will be our next big step in VOX Cinemas’ Kuwait expansion story and I look forward to sharing more details very soon.”

Equipped with four THEATRE by Rhodes screens, opening in the coming weeks, customers in Kuwait will now have the option of enjoying their favourite blockbusters while dining on an exclusive menu created by Michelin-starred chef Gary Rhodes. The first of its kind in the market, THEATRE by Rhodes brings unrivalled indulgence to the new VOX Cinemas multiplex by delivering a combination of fine food and the latest films. THEATRE by Rhodes sets a new standard for “dinner and a movie”. The concept allows luxury lovers to enjoy lavish lounge areas, dedicated in-theatre waiter service, comfortable leather chairs with blankets, pillows and made-to-order gourmet food.

VOX Cinemas’ youngest guests will also be able to enjoy their own version of the cinema-going experience with the KIDS concept, another first in Kuwait. Completely dedicated to little movie fans, the two KIDS screens will show a range of films and animated content that guests can enjoy from their colourful seats. Complete with adjoining a party room, guests will be able to book KIDS screens for private birthday parties and events.

The cineplex will include VOX Cinemas’ top-quality F&B offering, available across the region, as well as some exciting new additions. The Candy Bar will offer a wide variety of popular cinema snacks and hot food. New concepts include the Nutella® Bar which serves the much-loved chocolate spread in a variety of delicious forms, including crepes, pancakes and waffles. VOX Cinemas is also introducing a brand-new concept – Pizza Al Taglio – where cinema-goers can choose from a delicious selection of gourmet pizzas served by the slice.

Tickets can be booked at www.voxcinemas.com.

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