BRUSSELS, March 20, (KUNA): Q8, the trademark brand for Kuwait Petroleum International’s fuel stations in Europe, has won the award for Best Fuel brand at the Best Brands Awards 2019 held in Brussels. According to a Q8 press release received by the Kuwait News Agency (KUNA), Tuesday, the prize has been awarded based on consumer opinion from 5,000 Belgian families, who were asked about brand perception and the economic success of a brand.
Q8 was joined by other well known ‘Best Brand’ winners this year, an impressive list that included IKEA, KBC, Volkswagen, Proximus and Coca- Cola. The ‘Best Brand Awards’ were launched in 2004 and have been the reference in the marketing and communication sector for measuring the success of a brand. The awards measure brand performance in 21 business sectors, focusing on two main criteria; actual economic success and the psychological attractiveness of the brand in the perception of consumers.
KPI CEO Sheikh Nawaf Al-Sabah stated “This award is a testimony to the hard work done by our exceptional team in Q8, and the support we get from the communities where we operate. Kuwait Petroleum International values the relationship we have built with all our customers over the past years, and we see it as a continuous success story for how KPI implements KPC’s International growth strategy.”
Managing Director of Kuwait Petroleum Northwest Europe, Fadel Al- Faraj, commented, “We are very proud that Q8, for the first time, was voted Best Fuel Brand in Belgium. Today more than ever before, building a strong brand means building a sustainable and authentic relationship with our customers. Q8’s success has always consistently put our customers first in our operations and we pride ourselves on listening and meeting their needs through superior product offerings.” With over 460 filling stations and fuel delivery to professional endusers and resellers, Q8, the trademark brand of Kuwait Petroleum International, is one of the largest fuel players in the Belgian market. Specifically for the transport sector, Q8 has 40 International Diesel Services stations in Belgium. Moreover, the business and service of Q8 goes much further than just fuels. The company is also active in the production, marketing and sales of Q8 lubricants. In retail, together with the supermarket chain Delhaize, Q8 also has a strong network of more than 130 local “Shop and Go” convenience stores in Belgium and Luxembourg.