KUWAIT CITY, May 29: Panasonic Marketing Middle East & Africa (PMMAF) in collaboration with its local partner Easa Husain Al-Yousifi & Sons Co unveiled its latest product lines for a vibrant Kuwaiti market at the dealer’s convention held in Kuwait at the Salwa Al-Subah Al-Ahmed Hall & Theatre on Monday, May 23, 2016. Products showcased at the convention by Panasonic included the latest from Audio-Visual, Indoor Air Quality, Home Appliances, Health & Beauty and Telephone & Home Network category.
In his welcome remarks, Wael Deeb, General Manager of Easa Husain Al- Yousifi & Sons Co said, “We have been associated with Panasonic for over 60 yrs now and it has been strong basis a common business philosophy to improve the quality of life for our customers. Panasonic has been contributing to the lifestyle of our customers with good quality products and services, as well as by constantly innovating new products. Panasonic’s products have always helped us to stay ahead of the curve and bring in the latest technology for our customers.”
Highlighting Panasonic’s commitment to the country Iwai Akira — Director, PMMAF said, “Panasonic is a customer focused company, which aims to engineer and innovate technologies that enhance consumer experience and contribute towards a better world. Kuwait is one of the savviest technology markets in the region, and we are confident that the new products introduced today, will help meet customer demand.”
The key highlights of the convention were the new lineup of Panasonic’s VIERA models of advanced smart TVs including the TH-65DX900, which is the world’s first Ultra HD Premium TV and a range of LUMIX cameras embedded with 4K technology. The high-power mini component stereo systems including MAX9000GS, MAX7000GS, among others were also introduced at the convention.
Panasonic also introduced the newest range of air purifiers and fans under its Indoor Air Quality solutions category. Panasonic featured the latest air purifiers powered with nanoe technology, which inhibits bacteria in the air, deodorizes the indoors and helps in restoring moisture for a healthy skin, marketed with theme “Change the air your loved ones breathe”, these products garnered special attention at the convention.
The Personal grooming products showcased at the convention included Intense Pulsed Light (IPL) epilators, latest hair dryers and men’s shavers including ES-LT4N-S722, which is known for its ease of use and closest shave. Other grooming products including hair dryer, hair styler, and trimmers were also unveiled at the event.
Panasonic has recently celebrated 60th anniversary of collaboration with Easa Husain Al-Yousifi & Sons Co.