Kuwait Airways set to revolutionise passenger experience


National carrier to implement world-leading booking, ticketing and reservation system

KUWAIT CITY, April 1: In terms of making changes, they don’t come any bigger or more significant for an international airline than the introduction of a new booking, ticketing and reservation system. In just a few months’ time, however, this is exactly what Kuwait Airways will be introducing; completing a customised programme of data transfers, testing and migration over to the industry-leading Amadeus Altéa Suite.

The Amadeus Altéa Suite is a comprehensive Passenger Service System (PSS) offering full reservation, inventory and departure control capabilities; all of which combines to provide a customised and integrated solution that will help Kuwait Airways maximise bookings and revenue growth — across multiple distribution channels. Put simply, Kuwait Airways customers can look forward to a superior booking and travel experience with the official national carrier of Kuwait, in all areas relating to airline and nonairline content.

The new system is a “win-win” situation for the airline as the Amadeus Altéa Suite will enable Kuwait Airways to enhance the ease by which the passengers interact with the airline through tailored solutions for each customer. It will also optimise revenue via a sophisticated inventory and schedule management technology that can provide valuable market performance indicators and customer insights. According to Kuwait Airways, the programme’s implementation timeline has been divided into two phases; the first of which commenced in the last quarter of last year.

This booking, ticketing and reservations system cut-over date is scheduled for Q2 2017, with the Departure Control System (second phase) scheduled to be fully implemented by the end of Q3, later this year. Commenting on the progress already made on the project’s implementation, Kuwait Airways’ Deputy CEO, Kamil Al-Awadhi, said: “Passenger service systems are critical to the smooth running of any airline and with the increasing demands placed on the airline business today, we carefully reviewed a number of industryleading vendors to help take Kuwait Airways to the next level.” “We are, therefore, confident that Amadeus offers the best solution for Kuwait Airways. That is to say, Amadeus offers a combination of the high level of technical expertise, to effectively migrate such systems, while ensuring a low-risk implementation process.”

“Since the beginning of 2017, we have seen the configuration of the new system, Business Process Testing and rehearsals, ‘super-user’ training [front-line staff who will operate the new bookings and reservation system on a regular basis] and completed the unique customisation of the technology, for Kuwait Airways’ exacting requirements,” he added. According to Al-Alawadi, the implementation of the Amadeus Altéa Suite will have far reaching impact across the whole of the airline’s operations, commercial and service functions, and so Kuwait Airways is keen to stress that the introduction of the system should not be seen simply in terms of just a technological change, but rather a business process change.

“The result of this cut-over will greatly enhance the speed and efficiency of which Kuwait Airways can interact with our passengers, business partners and the aviation industry as a whole. There will be real and tangible benefits that will be immediately felt, from the cut-over, and we are confident that both the migration and implementation will establish a strong foundation from which Kuwait Airways can base its vision to become the preferred airline linking Kuwait to the world,” Al-Awadhi concluded

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