Deal opens door for cooperation with local and regional retailers
KUWAIT CITY, Oct 6: Kuwait and Gulf Link Transport Company (KGL) has announced the signing of a cooperation agreement with Al-Nazaer Company as part of its strategy to provide the best advertising services to its customers through the company’s buses, which opens the doors for local and regional companies to advertise their products.
On this occasion, Adnan Dashti, Director of Public and Government Relations at KGL, said that the cooperation agreement with Al-Nazaer Company is in line with the company’s interest in developing the use of ads on the company’s buses in innovative ways, allowing KGL to keep up with the latest advertising trends.
Dashti pointed out that this agreement will contribute to the development of the mobile advertising sector through the bus service routes. This will help companies, in cooperation with Al-Nazaer, to promote and market their products in smart and innovative ways in the local market.
This will contribute to enter a new competitive market in innovative ways and at nominal prices that will help all customers advertise at the lowest prices. Dashti said that the agreement between KGL and Al-Nazaer will contribute to the development of the company’s plans to provide distinctive advertising services for large companies and small business owners, noting that the company will provide all support to small and medium enterprises through nominal prices: “we will provide special support to small business owners, in an effort to improve the local business environment by encouraging entrepreneurship.”
Dashti said that the selection of KGL for Al-Nazaer as a strategic partner in the development of bus advertising is because Al-Nazaer is a national company and one of the best companies in the region in this field. Dashti elaborated by saying that the company’s strategy is based on the competence of each company, each in its own field of expertise. He added that the specialization and the role of each party in the partnership is the basis of developing the local market to be at par with other more modern markets, hence the importance of this partnership in developing the advertising environment.
Abdul Mohsen Yousef Al-Rifai, Director of Public Relations and Marketing at Al-Nazaer Company, said: “Through this partnership, we have gained a vital role in marketing KGL buses for those interested in promoting their products and advertising in smart and innovative ways. Kuwait has a high reputation for providing superior services both locally and internationally. Al-Rifai said that over the 38 years, since it was founded in 1973, Al-Nazaer has been a pioneer in boosting the local Kuwaiti market and achieving significant developments through its series of services in various media fields and introducing the latest technological means that have never been used in the region.
Al-Rifai added: “What makes us proud is our ability to use traditional and digital processes and apply the latest technology to create any kind of media content, such as high-quality printing, whatever you need, be sure that Al-Nazaer will meet your highest standards. A mix of quality and excellence characterizes our work.” Al-Rifai concluded by saying: “As the first Kuwaiti company to introduce voice and video recording, digital signage solutions to the commercial sector, we are aiming to provide, along with KGL, our advertising expertise with innovative solutions for the local market. The cooperation of the logistics sector and advertising companies is one of the foundations of achieving the vision of His Highness the Amir Sheikh Sabah Al-Ahmad Al-Sabah that Kuwait is a modern financial center in the region. “