KUWAIT CITY, Sept 29: The Tamdeen Group won the prestigious Al-Khairan “Hybrid Outlet” Mall project, at the annual ceremony held by the International Retail and Entertainment Organization in the British capital, London, in which a group of international companies participated, reports Al-Anba daily. The Al-Khairan “Hybrid Outlet” Mall is a new concept of outlet shopping that will be presented in Kuwait and the region as a whole, which will be the first destination in the region that combines “outlet” shopping with multiple entertainment options in a modern lifestyle.

The project offers a variety of new shopping and entertainment options that have been defined exclusively in the retail sector by the concept of “Hybrid Outlet”, a new phrase used to express the merging between added value and renewable experiences that are provided to the customer. This concept is a direct response to customers’ changing demands and their increasing expectations for a comprehensive and integrated shopping and entertainment experience.