NEW YORK, Nov 22, (AFP): The long-awaited new album by Adele, “25”, looks set to break the modern record for first week sales, the makers of the benchmark US chart said Saturday.
Billboard, the music industry journal that publishes weekly charts, said that “25”, released on Friday, appeared likely to sell at least 2.5 million copies in the United States.
“No Strings Attached” by NSYNC, the boy band starring Justin Timberlake, is the only other album that opened with sales above two million since systematic weekly tracking began in 1991.
“No Strings Attached” sold 2.4 million copies in its first week in 2000 — a year before the launch of Apple’s iTunes, which drastically changed buying habits.
In a rare move that surely boosted sales, Adele’s label chose not to make “25” available through streaming, the vast-growing platforms that offer unlimited, on-demand music online.