2016 Kuwait Football Super Cup kicks off on September 23 – KFA pledges to positively reinstate Kuwait’s position in int’l sports scene

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KUWAIT CITY, Sept 20: In light of the current situation that has plagued the Kuwaiti sports arena following the recent ban by FIFA and dissolution of the Kuwait Olympic Committee and previous KFA, a new committee that was specially appointed by His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah and government authorities has been commissioned with rebuilding the reputation of Kuwait among its peers in the local and international sports federations.

Salah Al Hasawi, Kuwait Football Association Board Member & President of Financial and Marketing committee in KFA said that the committee accepts and acknowledges the challenges that lie ahead of them while explaining how the committee expects to make a thorough turnaround commencing with the 2016 Kuwait Football Super Cup and relevant activities that will demonstrate their loyalty and transparency.

Hasawi commented, “While we conduct our local operations aggressively to improve the situation, it is our aim to have the teams ready for when the doors finally open for them to play on international fields again, with sharp focus on the 2020 Olympic games. The new KFA members acted upon their new role immediately by utilizing every available resource and organized a series of local events that involved intense coordination with global offices as well, in the shortest period of time proving excellence in efficiency and ambition to set things right.”

Hence, in the run up to the much-awaited match, KFA recently held an exclusive press conference at Crowne Plaza, Farwaniya, in the presence of its esteemed platinum sponsors namely Kuwait Finance House, Kuwait Airways, Viva Telecom, Americana Group and Kuwait Petroleum Corporation, to commend their support in bringing the match to the Kuwaiti community of sports fans.

Hasawi commented, “We remain committed to organizing events that give local football talent the opportunity to showcase their skills while giving the Kuwaiti community the chance to come together and celebrate their love of the game. It is reassuring to witness the tremendous support we have received from well-entrenched entities that share our vision of transforming the domestic sports sector into a prominent international legion, thereby securing Kuwait’s footprint on the global map. We thank them for their endorsement and hope to continue our partnership with the private sector to continue scoring mutual goals in the field of sport and development through global best practices.”

The sponsors too reiterated their commitment to the overall advancement of national athletic performance ranging from football to other areas of popular sports among the youth and rising talents. They went on to present their views on the future of such a celebrated game in Kuwait and its acclaimed position in the worldwide arena. The now presiding KFA committee was acknowledged for their continuous endeavors to elevate the standard of local sports, and more importantly, for their added efforts to celebrate Kuwait’s decorated Rio 2016 Olympic Gold and Bronze winners and participants on Friday.  Hailed as the most anticipated sporting event of the year, the 9th edition of the Kuwait Football Super Cup will see league champions Qadsia SC battle it out with the Amir Cup champions Kuwait SC, on the largest grounds in Kuwait – Jaber Al-Ahmad International Stadium on 23rd September at 4 pm. The annual one-match association football competition organized by the Kuwait Football Association (KFA) has long served as the season opener and is played between the Kuwaiti Premier League Champions and the Kuwait Amir Cup winners of the previous season.

 The 2016 Kuwait Football Super Cup is set to host a series of entertainment activities for families, ranging from children’s games such as inflatable football games and dart football, exciting draws on cars and the opportunity to win air tickets. Additionally, for the first time in global sports history, audiences can expect a spectacular para-motor air show and a remote-controlled air planes show within the stadium, along with a number of other surprises that promise a memorable day. Entry tickets can be collected for free at the stadium on the day of the event starting from 2pm onwards.

KFA further stressed on the importance of investing in national sports for its promising youth to perform on both local and international platforms. “In every way, this match and the events leading up to it along with our mission to validate our impressive talents will be played out on the field of promise. We sincerely hope that with the new strategy and plans in place, the International Olympic Committee (IOC) and world football’s governing body FIFA will review and reconsider their suspension on Kuwait. We intend to be the backbone of this pledge towards achieving a positive change that will position Kuwaiti athleticism and sports management at par with its international counterparts. The world will see unity at its best as we combine forces with other visionaries in Kuwait to fulfil a promise to our people and stand proud as a nation on global grounds again”, he added.

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