Bashar Abdullah, MalekHammoud, and Waleed Al Khashti at the Zain Zone.

KUWAIT CITY, Feb 10: Zain continues its strong presence in the gaming and esports industry as the strategic success partner of the first edition of The Base Gaming Festival in Kuwait, reflecting its strategic direction to support the digital economy, empower young talent, and strengthen the creative industries as key growth drivers in Kuwait.

The festival was attended by Bashar Abdullah, Acting Director General of the Public Authority for Sport in Kuwait, Malek Hammoud, Chief Investment and Digital Transformation Officer at Zain Group, and Waleed Al Khashti, Chief Corporate Affairs and Relations Officer at Zain Kuwait. Over the course of last weekend, it attracted more than 15,000 visitors of all ages, alongside several content creators and celebrities who enriched the visitor experience.

This partnership builds on Zain’s vision, through its esports brand Zain Esports, to position gaming as an integral part of the digital lifestyle and a real-world expression of how connectivity and modern use cases continue to evolve. It also reaffirms the company’s ongoing investment in its networks and infrastructure to deliver a premium, stable, high-speed experience with low-latency responsiveness that supports players at every level.

At the festival, the Zain Zone delivered an interactive, audience-first experience for visitors to engage in mobile gaming experiences, live competitions and challenges, and direct interaction with the Zain Esports team in an atmosphere that reflected the spirit of the gaming community and the growing passion for this sector in Kuwait.

Zain continues to develop Zain Esports as a platform that supports the gaming and esports community, aiming to build a sustainable ecosystem through tournaments, partnerships, content development, and by creating spaces that unlock real opportunities for talent.

The company’s support for gaming and esports will continue through initiatives, partnerships, and interactive experiences that strengthen local ecosystem growth and provide more structured pathways to discover and develop talent, aligned with its vision to build richer, more valuable digital experiences for the community.

Zain Esports is Zain Group’s flagship esports brand, operating as a regional force that supports both international and local competitions, including EA Sports FC and PUBG Mobile tournaments, through advanced training hubs such as the Zain eSports Lab in Bahrain and Jordan.

Zain Esports aims to build vibrant digital communities that bring together gaming enthusiasts of all ages and skill levels, while strengthening the digital economy by empowering youth and creators across the region. Its large-scale live and interactive activations have generated millions of views.