Zain claims biggest share at 11th Kuwait Creativity Award

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The company claimed the biggest share of trophies at the event

Kuwait City, Feb 14: Zain claimed the biggest share of accolades during the 11th ceremony of the Kuwait Creativity Award, where it was recognized for its captivating TVCs, engaging media content, and successful awareness campaigns and community programs in 2023, becoming the most recognized company in the Award’s 11-year history.

The company was awarded on-stage during the special event held under the patronage of H.E. Minister of Information and Culture Abdulrahman Al Mutairi, attended by Undersecretary of the Ministry of Information Dr. Nasser Almuhaisen and a distinguished group of guests including Kuwaiti music icon Abdulaziz Almufarrij (Shadhi Alkhaleej), veteran Kuwaiti anchorman Majed Alshatti, along with actors, artists, diplomats, ambassadors, content creators, influencers, and public figures from the local and regional media scenes.

Zain received a total of five awards: the Direction Award in recognition of its Eid TVC, the Creativity in Awareness Award in recognition of its Ramadan TVC, the Distinguished Entertainment Programs Award for its Eid Play ‘Nothing Ever Like Zain’, the Creativity in Community Service Award for its partnership with the Kuwait Diving Team, and the Public Relations Personality Award presented to Chief Corporate Affairs and Relations Officer Waleed Al Khashti.

Zain was awarded with the Direction Award for its Eid 2023 TVC in recognition of Director Khalid Alrefaie. The TVC amassed over 70 million views online and was produced by Joy Productions and Production House All Over Group. It featured the talented child actress Ritan (Falawla), the Rouh Al Sharq Egyptian choir, and a hologram of the iconic Andaleeb, with lyrics by Menna Al Kiey, vocals by Jassar, vocals supervision by Mohamed Rubat, music composition by Ehab Abdelwahed, and music arrangement, mix & master by Wesam Abdelmunem.

The company was also awarded with the Creativity in Awareness Award in recognition of its Ramadan TVC 2023, which shed light on the stigma of mental health. It received over 20 million views online and was produced by Joy Productions and Production House VIP. The TVC was directed by Samir Aboud, featured Syrian actor Basel Khaiat and Lebanese actress Razane Jammal, with lyrics by Heba Hamada, music composition by Ehab Abdelwahed, music arrangement by Ahmad Tarek Yehia, and also featured artists Rasha Sharnouby and Ahmed Saidaly.

In addition, Zain was awarded with the Distinguished Entertainment Programs Award for its Eid Play 2023 ‘Nothing Ever Like Zain’, which delivered on its annual promise to bring the most spectacular of theatrical performances to its loyal fans. With daily mesmerizing shows throughout Eid holiday at the Arena Kuwait, the play mixed stunning theatrical performances with the latest technologies to present a show like no other that reflected positive values and featured top local and regional stars. The play was directed by Sameer Aboud and written by Hiba Hamada, with music composed by Ehab Abdulwahed and distribution by Ahmed Tareq Yahya. 

The company was also awarded with the Creativity in Community Service Award for its partnership with the Kuwait Diving Team, where it recently presented a new and fully equipped boat to aid the team’s marine protection operations in Kuwait. This was the fourth boat presented by Zain to the team throughout their partnership of over 25 years that started back in 1997. The boats were used by the team’s volunteers to run and maintain hundreds of marine protection missions, resulting in the removal of thousands of tons of harmful waste, and the protection of tens of thousands of sea creatures.  

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