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Tuesday , September 28 2021

US election 2020 results beamed onto Dubai Media City’s landmark buildings

DUBAI, Nov 9: Using the latest technology that combines augmented reality, powerful graphics and live data, the results of the 2020 Election are being beamed live across Dubai Media City as part of a virtual projection. Local and international broadcasters in the region’s largest media hub were gearing up to cover one of the biggest news stories of the year: the US presidential election between Donald Trump and Joe Biden.

And Dubai Media City’s business partner, Al Arabiya, has prepared what could be one of the most sophisticated, technical and visual live news productions of the US election ever seen from an Arab news channel. Dubai Media City is being transformed into an open-air backdrop for its coverage, with the results projected across the community’s landmark buildings, amphi-theatre and famous lake to create a unique and immersive live news production. Commenting on the initiative, Majed Al Suwaidi, Managing Director of Dubai Media City, said: “The region’s media industry has evolved exponentially in recent years, with the irrepressible rise of cutting-edge technologies creating new ways for millions of people to consume news and entertainment anytime, anywhere. We are pleased to see our business partner Al Arabiya thinking outside of the box to create another unique live news production. This innovative approach to journalism demonstrates Dubai is a growing player in the global media landscape that is also contributing to the UAE’s vision for a knowledge and innovation-based economy.”

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