Unstoppable spirit: ALSAYER concludes Toyota GR Yaris Cup Season 3

Officials pose with sponsors and drivers.

KUWAIT CITY, Nov 14: The roar of engines gave way to applause as ALSAYER brought Season 3 of the Toyota GR Yaris Cup Kuwait to a memorable close with a grand finale on 8 November 2026. Hosted by Mohamed Naser Al Sayer & Sons Est. Co. W.L.L and Toyota Group Sales Marketing at ALSAYER Multipurpose Hall in Ardiya, the evening honored every driver who lined up on the grid across five rounds and ten races of close, hard-fought competition, together with the sponsors and partners who made the championship possible.

More than a celebration, the evening marked a season defined by determination. Midway through the calendar, racing was paused temporarily due to the regional situation. When the lights went green again, organizers, partners, sponsors, and drivers returned with the same spirit they had started with, completing the full season and showing that Kuwait's passion for motorsport never slowed down.

The ceremony was attended by [Chairman Faisal Bader Al-Sayer]; Bengt Schultz, COO; Martin Aherne, Senior Business Director for Toyota Group Sales and Marketing; Ebraheem Al Fouzan, Head of Toyota Group Service Division; Desmond Lew, Senior Business Director, Parts and Group Logistics; Bader Faisal Al Sayer, Senior Manager of Toyota Marketing; and the Senior Management team from ALSAYER. They were joined by representatives of the FIA in Kuwait, the management of Kuwait Motor Town,  representatives of the season's 12 sponsors, the Ahmadi Performance team, Season 3 drivers and their families, event partners, and members of the press and media.

In recognition of their contribution to the success of the championship, all Season 3 drivers and sponsors were honored on stage. The drivers were celebrated for the close racing and sportsmanship they brought to every round, and the sponsors for standing behind the championship through an uncertain year.

According to Martin Aherne, Senior Business Director, Toyota Group Sales and Marketing,

"When an event pauses like that, there is always a real question of whether it will come back. Ours did. Not because of one decision, but because every partner chose to return with the same commitment they started with. The interest in motorsport never faded, and we closed the season in full."

Martin Aherne also thanked Toyota Motor Corporation for its continued support, and the 12 sponsors for staying with the championship at the very moment it would have been easiest to step back. He also outlined the next step for the series. Having hosted the GR Yaris Regional Cup last season, Kuwait will now take the Regional Cup to Lusail International Circuit, together with partners in Qatar, moving the championship "from a national series to a regional platform."

Ahmadi Performance team from Toyota Group Service Division received a special recognition, which prepares the GR Yaris race cars. Ebraheem Al Fouzan, who leads the Service team, took guests behind the scenes into the pit garage, explaining that when racing paused, every car had to be checked again, from brakes and fluids to suspension and safety equipment, before it could return to the track.

Ebraheem Al Fouzan, Head of Toyota Group Service Division, ALSAYER, said

"In a one-make championship, every driver races the same car. The result is decided by skill, not by budget. But that only works if every car is prepared to the same standard, every single time. Racing has become a school for our people, and those skills do not stay at the circuit. They come back with us to our service centers, and into the cars our customers drive every day. That is how motorsport makes better service."

Ebraheem Al Fouzan noted that around 50 team members were involved in race operations this season, building skills in race preparation, diagnostics, and trackside work. He highlighted three lessons the team has taken from racing: precision under pressure, the value of data and records, and teamwork.

The evening also recognized the all-round coordination behind the championship: Suffix Sports, which has run the GR Yaris Cup for three seasons; FIA Kuwait; the management of Kuwait Motor Town; Media Market, the creative and media agency; Gemini Productions, the event partner; and the influencers and press who covered every round.

Closing the speeches, Bader Faisal Al Sayer spoke about the championship's growing audience. Its largest digital and social media campaign yet reached almost half a million people.

Bader Faisal Al Sayer, Senior Manager of Toyota Marketing, ALSAYER

"A race is only as big as the number of people who feel part of it. What I value most about this championship is who it brings together: young Kuwaitis taking their first steps in racing, experienced drivers, and fans of every age. That is the GR family, and it is what makes the GR brand so strong in Kuwait. The GR Yaris Cup will be back next season, stronger, in new colours, and with a new level of excitement."

With the Regional Cup at Lusail International Circuit Qatar ahead and a new season on the horizon, ALSAYER remains committed to growing Toyota racing in Kuwait and bringing Kuwaitis of every generation into the GR family.