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Kuwait City, Nov 14: Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, sponsored the 8th ‘Flare Festival’. The 3 days event, which took place from November 9th till November 11th at the Marina Crescent, strongly aligns with stc’s corporate social responsibility (CSR) framework. The strategic alliance with Flare Fitness under the Weyak umbrella that focuses on supporting Kuwaiti SMEs and start-ups as well as young entrepreneurs, now in its fourth year, reflects stc’s dedication to nurturing the fitness community in Kuwait.
Flare Festival, considered one of the largest events of its kind in Kuwait, witnessed an impressive turnout, where a significant number of spectators came to see athletes compete for different championship titles. The festival saw participation from 3,000 competitors across all tournament events, with a total of over 20,000 attendees over the course of three days.
In recognition of its continuous support and primary sponsorship, stc, represented by Danah AlJasem, General Manager of Corporate Communications and Ahmed Al Nowaibet, Public Relations and Social Media Manager at stc, was honored during the closing ceremony in the esteemed presence of Sheikh Fahad Naser Sabah Al Ahmad Al Sabah, the president of the Kuwait Olympic Committee. The Company expressed gratitude towards all the individuals and teams whose contributions were integral to the festival’s success. stc’s participation reflects its sustained initiative to encourage healthy living among all age groups, especially the youth.
The festival provided athletes with a prestigious platform to compete in their chosen sports, with tournaments including The Heat, The Hindrance Race, The Student Competition, The Barbell, The Gravity, The Padel, The Sea-Master, and the Knockout. It also welcomed athletes and guests from the region, fostering a sense of community and sportsmanship.
Additionally, stc in collaboration with Gamestore, hosted a FC24 PS5 tournament on November 10th with the participation of 64 teams where the 1st and 2nd place winners received special prizes from stc, while attendees were presented with gifts from stc. In line with previous years, stc also encouraged its employees to participate in the event as part of its ongoing commitment to promote a culture of health and teamwork.
Danah AlJasem, General Manager of Corporate Communications at stc, said, “We are proud to sponsor the Flare Festival for the 4th consecutive year. stc strongly supports such initiatives that bring the sports community together to compete and show true sportsmanship. Flare Festival has become one of the most anticipated fitness events in Kuwait and the core values behind our CSR framework, especially focusing on the area of health, fitness, and well-being.”
AlJasem highlighted that Flare Festival included several tournaments and competitions for athletes and attendees, in line with the strategic vision of stc’s CSR program that embraces health, sports, youth empowerment, environment, education and supporting entrepreneurs. She then thanked Flare Fitness, and all those who played a role in organizing the festival, which turned out to be a great success.
She added, “stc has always been a strong supporter of local sports and the empowerment of the younger generation. When it comes to supporting local initiatives, we are dedicated to backing the growth of SMEs under the Weyak initiative that focuses on supporting Kuwaiti young entrepreneurs as part of our commitment to the community. As a key player in Kuwait’s market, stc works closely with various organizations, both government and private, to create long-lasting partnerships. These efforts aim to bring benefits to the community and provide opportunities that have a positive impact on individuals. By sponsoring sports events like the Flare Festival, stc helps bring the community together, promote healthy living, and support the spirit of teamwork and achievement.”
Managing Partner at Flare Fitness, Yousef Ahmad Al Shaya, said “We would like to thank stc once again for their unwavering support as a main sponsor of Flare Festival for the fourth year running. Their commitment plays a crucial role in the success of this festival, which has grown over the years to become a key event in the local and regional sports community. The Flare Festival welcomes participants from all over the region, and serves as a celebration of health, fitness, and community spirit. It provides a platform for athletes to shine and for families to come together in the spirit of sportsmanship and wellness.”
Al Shaya added, “stc’s partnership is instrumental in making this possible, reflecting their dedication to fostering a vibrant, healthy, and connected community. Their support extends beyond the festival, touching lives and empowering our youth to lead active, healthy lifestyles. Having said that, at Flare Fitness, we are committed to empowering the local sports community by providing an inclusive and dynamic environment that nurtures athletic talent and promotes a culture of health and fitness for all.”
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