stc becomes a platinum sponsor of the third season of “The Thirty Challenge” sports trivia competition

Sponsorship signing ceremony held at the company headquarters

KUWAIT CITY, June 14: Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced its platinum sponsorship of the third season of “The Thirty Challenge” sports talk show, a highly popular sports and football trivia competition created by Kuwaiti content creator Musaed Al Fawzan. Through this sponsorship, stc continues to support initiatives that bring people together around shared interests and create engaging experiences for audiences across digital platforms as part of its comprehensive corporate social responsibility (CSR) framework.

“The Thirty Challenge” trivia competition has grown into one of the region’s most recognized YouTube-based competitions, attracting a wide audience of sports enthusiasts and football fans across Kuwait and the region. The competition tests participants’ football knowledge through a series of fast-paced rounds and challenges that require contestants to answer questions, recall statistics, and demonstrate their understanding of the sport within a 30-second timeframe. Over the years, the challenge has evolved into a large-scale tournament that continues to attract significant engagement through its content and audience participation.

As a platinum sponsor, stc will maintain a strong presence throughout the third season of the competition, extending all the way to the grand finale. The sponsorship reflects the Company’s dedication to engaging with audiences through platforms and experiences that align with their interests while showcasing its latest products, services, and digital solutions.

During the press conference held at the company's headquarters on the sidelines of the announcement of sponsorship of the "Thirty Challenge" program, stc emphasized that supporting initiatives that encourage participation and audience engagement remains an important part of its broader approach to community outreach. The Company continues to seek opportunities to engage with different segments of society through meaningful experiences that reflect their interests and contribute to building stronger connections with the communities it serves.

stc further highlighted that digital content continues to play an increasingly important role in shaping how people connect, interact, and share experiences. Through partnerships with local creators and widely followed initiatives, the Company aims to contribute to a vibrant digital landscape while supporting platforms that provide engaging and entertaining content for audiences across the region. This sponsorship, as well as others, aligns with the objectives and themes defined under the Company’s annual CSR and Sustainability Program agendas, with a specific focus on supporting the youth and the sports community in Kuwait.