11/09/2026
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11/09/2026
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Samsung has taken a pointed swipe at Apple following the unveiling of its first foldable iPhone, accusing the tech giant of presenting technology that Samsung has been developing and refining for years.
Apple unveiled its $1,999 foldable iPhone Duo at its “Surprise and Shine” event on Wednesday, Sept 9, with the device scheduled to go on sale Oct 23, the New York Post reported.
“It’s feeling very familiar. Is this a Sims sequel…,” Samsung posted during the Apple event.
The Korean technology giant followed up with a sharper jab: “Let us know when you’re done reheating our leftovers.”
Samsung also mocked Apple's decision to promote the foldable iPhone's ability to transform into a tabletop digital clock, posting: “Not the bedside clock. It’s giving Groundhog Day.”
The comments came after Apple unveiled the foldable iPhone Duo, a book-style device priced at $1,999 and scheduled to go on sale Oct 23.
Apple highlighted the phone's hinge design and an almost invisible crease, along with a 7.6-inch internal display that opens to provide substantially more screen space than a conventional iPhone.
Apple CEO John Ternus presented the device as a major step forward in foldable smartphone design, emphasizing its thin profile, seamless display and hinge technology.
Samsung, however, has been in the foldable smartphone business since 2019, when it introduced the original Galaxy Fold. The company has since released multiple generations of book-style foldable smartphones, most recently the Galaxy Z Fold8.
That history formed the basis of Samsung's response, with the company portraying Apple's entry into the category as a late arrival to a market it has spent years developing.
Samsung also aimed at Apple's decision to call the device the iPhone Duo, jokingly tagging the language-learning platform Duolingo and writing: “I’m so sorry, @DuoLingo. They copied us too #Solidarity.”
Duolingo joined the exchange, responding: “iPhone Duo: $1999 Duo on your iPhone: free.”
The Samsung-Apple clash highlights the contrasting approaches of the two smartphone giants. While Apple is entering the foldable market for the first time, Samsung has spent years refining foldable displays, hinges, durability and multitasking features.
Samsung has also moved beyond the traditional book-style foldable, developing three-panel devices that can expand into tablet-sized displays.
Apple's first foldable iPhone has nevertheless attracted attention for its engineering, particularly its hinge and display design. TechRadar contributor Lance Ulanoff described himself as “seriously impressed” by the device, praising its displays and virtually invisible crease.
The launch sets up a new battle in the premium smartphone market, with Apple now entering a category where Samsung has already established a lengthy track record and a broad portfolio of foldable devices.
