Rotana’s key role in shaping Arab media at Cannes highlighted

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Nad Mukhazoom

DUBAI, Oct 18, (Agencies): Nada Mukhazoom, Deputy Head of Television at the Rotana Group, emphasized that Rotana’s presence at the Cannes International TV Market evolves year after year, showcasing its significant role through a dedicated pavilion at this prestigious global and Arab artistic institution. Rotana, boasting the largest film library in the Arab world, has expanded its reach across various countries and regions, aiming to present its productions to the world, which is a top priority for marketing our creative output and innovations on a global scale.

Regarding the notable Saudi productions introduced by Rotana in recent times, Nada Mukhazoom, Deputy Head of Television at Rotana Group, mentioned that Saudi productions have been consistently ongoing since Rotana’s inception, aligning with the broader Arab content landscape. In the recent past, Rotana has achieved a series of standout productions that have earned their prominent place on the television and digital platforms. Notably, “Shabab Al-Bomb,” a TV series, has garnered substantial success and attention. Rotana continues its productive journey, focusing on Saudi TV and cinematic productions, which resonate with the youth and their concerns, as the youth represent the future and promise.

Nada Mukhazoom also noted that the strategic partnership between Rotana and MIPCOM represents an initiative to elevate our creative output to the world. This collaboration aligns with the growing interest in the region, particularly in the Kingdom of Saudi Arabia, amid the significant renaissance it is currently experiencing. Rotana will continue to be a leading Arab platform dedicated to delivering Gulf and Arab artistic and global creativity to the world.

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