publish time

15/10/2023

author name Arab Times

publish time

15/10/2023

Arab social media chefs have embraced this digital culinary journey and are stirring up a storm on the internet.

DUBAI, UAE, Oct 15, (Agencies): In the realm of online cooking, social media platforms like TikTok, YouTube, and Instagram have become a playground for passionate food enthusiasts to showcase their culinary talents. Meet three Arab social media chefs who have embraced this digital culinary journey and are stirring up a storm on the internet.

Jomanah Nasser: A Doctor Turned Nutrition Influencer: Armed with a medical degree, Saudi native Jomanah Nasser discovered her love for nutrition and cooking as a form of escape from the demanding world of medical school. Despite her hectic schedule, she found time to create culinary content, and it quickly evolved from a hobby into a source of joy. With a strong foundation in nutrition from her years at King Abdul Aziz University in Jeddah, Nasser made a natural transition into exploring the world of nutritious eating. She firmly believes that the food we consume significantly impacts our physical and mental well-being and can play a role in preventing chronic illnesses. Jomanah has garnered a substantial following of 200,000 on Instagram and even authored a book titled "Meals Diary" available in Arabic.

Yasmin Nasir: From Corporate Success to Culinary Passion: Yasmin Nasir, a Jordanian-Canadian, embarked on a remarkable journey from a successful 13-year career in communications and advertising to pursue her true passion for culinary arts. Despite her achievements in the corporate world, Yasmin decided to follow her heart and explore the world of cooking. Her interest in culinary arts dates back to her childhood when she would eagerly assist her mother in the kitchen. Yasmin's online presence has grown rapidly, with over 700,000 Instagram followers. She captivates her audience with a wide range of culinary delights, from main courses and jams to desserts and snacks, and her signature catchphrase "yallah!"

Rula Elias Fonon: A Syrian Food Blogger's Culinary JourneyRula Elias Fonon, originally from Aleppo and now residing in Iraq, brings the rich and delectable cuisine of Syria to the forefront. She ventured into the world of online cooking inspired by her mother's guidance. Rula's love for cooking began as she helped her mother in the kitchen, gradually mastering the art of preparing delicious meals. Despite facing challenges and detractors along the way, Rula's passion and the support of her followers kept her going. She now enjoys a substantial online following, with 123,000 followers on Facebook, 35,000 on TikTok, and 144,000 on Instagram. Rula's journey also took a professional turn when she partnered with digital marketing company Desitech3, allowing her to present her content in a more engaging manner.

These three talented chefs are not just creating delicious dishes but also connecting with a global audience through the power of social media, proving that following one's passion can lead to a fulfilling and successful career.