KUWAIT CITY, Jan 26: Kuwait’s broadcasting and cable television market has reached a valuation of $1.1 billion, driven by growing demand for streaming services and on-demand content, according to a report by Ken Research.

The report highlighted a marked shift from traditional broadcasting to digital platforms over the past five years, fueled by high-speed internet availability, adoption of smart TVs, and the expansion of over-the-top (OTT) services. Government-backed digital transformation initiatives have further accelerated this trend, reshaping the media landscape in Kuwait.

Kuwait City remains the sector’s hub, hosting a dense concentration of media companies, advertising agencies, international broadcasters, and local content creators. The city’s digitally savvy population has reinforced its leadership in the national broadcasting market.

Regulatory developments have also influenced market growth. In 2023, the Ministry of Information issued the Regulation on Broadcasting Content and Local Production Support, requiring licensed broadcasters to allocate at least 5% of annual revenue to local content production. Annual reporting and content audits ensure compliance.

The market spans cable television, satellite TV, IPTV, OTT platforms, smart TVs, and streaming devices. OTT services have emerged as the leading segment, with platforms such as Netflix, Shahid, StarzPlay Arabia, and Amazon Prime Video experiencing strong subscription growth. Rising disposable incomes and advancements in display technologies, including OLED and 4K UHD, are further boosting consumer adoption.

Residential households dominate consumption, supported by widespread internet penetration, smartphone usage, and binge-watching habits. Commercial, educational, government, and hospitality sectors are increasingly adopting digital broadcasting solutions to enhance experiences.

Key market players include Kuwait Television, OSN, Zain Group, MBC Group, Al Jazeera Media Network, beIN Media Group, Shahid, StarzPlay Arabia, Netflix, Amazon Prime Video, YouTube, Viu, Disney+, HBO Max, and E-Vision. These companies are driving innovation, expanding reach, and intensifying competition across the sector.

High internet penetration, projected to reach 99% with about 4.7 million users, and government investment in digital infrastructure have strengthened streaming uptake, particularly among younger audiences. Mobile streaming is also increasing, prompting broadcasters to optimise content for smartphones.

Challenges remain, including intensified competition from global streaming giants and compliance pressures from local content quotas, which may strain smaller broadcasters.

Looking ahead, Kuwait’s broadcasting and cable market is expected to grow through investments in artificial intelligence, virtual reality, and local content production. Partnerships with international networks are also anticipated to enhance content quality and competitiveness, ensuring continued alignment with Kuwaiti viewers’ preferences.