KUWAIT CITY, Dec 24: Minister of Health Dr. Ahmed Al-Awadhi has issued a ministerial decree regulating the distribution and sale of energy drinks in Kuwait, adopting a comprehensive approach that balances public health protection with social responsibility. The decree aims to curb the risks associated with excessive consumption of energy drinks and to promote safer consumption practices, particularly among younger segments of society.

The decision is grounded in medical and scientific evidence confirming the potential health risks linked to excessive intake of energy drinks, especially among adolescents and young adults. These risks include complications arising from high caffeine content, cardiovascular problems, sleep disorders, and adverse dietary effects. In light of these findings, the Ministry deemed it necessary to introduce a clear and enforceable regulatory framework governing the distribution, sale, and consumption of energy drinks across the country.

Under Article One of the decree, a set of strict controls has been established for the marketing and sale of energy drinks. Most notably, the sale of these products is restricted to individuals aged 18 and above, while daily consumption is limited to a maximum of two cans per person. The decree also stipulates that the caffeine content must not exceed 80 milligrams per 250 milliliters per can. In addition, producers and importers are required to place clear and prominent health warnings on product packaging, while all forms of advertising, promotion, and sponsorship related to energy drinks are expressly prohibited.

The decree further imposes a comprehensive ban on the sale and distribution of energy drinks within educational institutions at all levels, including public and private schools, institutes, and universities. It also prohibits their sale in government institutions and agencies, as well as in restaurants, cafés, grocery stores, food trucks, self-service vending kiosks, and through takeaway and delivery platforms. Energy drinks are likewise barred from being sold at sports clubs. These measures are intended to create environments that support healthy behaviors and reduce easy access to such products, particularly for younger consumers.

Article Two of the decree specifies that energy drinks may be sold exclusively through cooperative societies and parallel markets, provided that sales are conducted in designated areas and subject to strict oversight by the competent authorities. Sellers are required to strictly enforce age restrictions and consumption limits to ensure effective monitoring and safe implementation of the regulations.

The Ministry of Health emphasized that this decision reflects its commitment to proactive, preventive health policies based on solid scientific evidence and clear regulatory principles. Through these measures, the Ministry seeks to reduce health risks, raise public awareness about responsible consumption, and contribute to a broader national strategy aimed at safeguarding public health and enhancing overall quality of life.