Kuwait Cricket, FRiENDi mobile announce partnership for cricket season 2022-2023

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KUWAIT CITY, Dec 1: Kuwait Cricket Club is the official governing body for the game of cricket in association with Public Authority of Sports, Olympic Committee of Kuwait and the International Cricket Council (ICC – the world’s governing body for cricket) and Asian Cricket Council (ACC – Operating under ICC) Kuwait Cricket Club (KCC) and FRiENDi mobile Kuwait (by Connect Arabia W.L.L) announced their partnership in a glittering ceremony on Monday, Nov 21 at the Olympic Council of Asia headquarters to be the title sponsor for the KCC domestic and international cricket season 2022- 23. The partnership deal was signed between Kuwait Cricket President Haider Farman and FRiENDi mobile CEO Benoitt Janin. “Kuwait is a country with millions of expatriates who are extremely interested in the game of Cricket. We are happy to associate with Kuwait Cricket to promote this game of cricket among the expatriates here,” Benoitt Janin CEO of Friendi Mobile, said.

On his part, Haider Farman thanked FRiENDi mobile for the partnership and said “that Kuwait Cricket would continue to improve the infrastructure and all other facilities provided to the teams and players in the coming months and season in order to help and assist the national team players prepare for the international tournaments”. As per the partnership, FRiENDi mobile acquired the principal sponsorship and naming rights for the Kuwait National Men’s team and all the major domestic tournaments in the state of Kuwait for the men’s category. “We sincerely thank FRiENDi mobile for this groundbreaking partnership; through this partnership with KCC (ranked 25th in the ICC – International Cricket Council T20i global rankings) FRiENDi mobile aims to increase their brand awareness, exposure and acquire more direct customers for their brand and in the process, promote, develop and help expand the game of cricket in the State of Kuwait amongst all nationalities” the Director General of Kuwait Cricket Sajid Ashraf said.

The ceremony was hosted by @ NoorAlObaid, Head of Marketing at Gateway Consulting who are the official marketing partners of KCC for the season 2022-23 and attended by a galaxy of personalities including the Kuwait National Men’s Team (led by Captain Mohammad Aslam Mnm Aslam & National Head Coach Muthumudalige Pushpakumara) KCC Board Vice President Faisal Al Marzouk, General Secretary Emad Al Jassam, Board Members Mahmoud Bastaki, Ms Awadtif Al Qallaf & Deputy GM Faisal Al Obaid of Gateway Consulting. On behalf of FRiENDi mobile, the Commercial Director of FRiENDi mobile Michael Fitzpatrick, Group VP Michael Klindt, Marketing Manager Asif Abdul Ghaffar and Deputy Sales Manager Kate Graham graced the occasion.

This news has been read 8914 times!

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