Kuwait Airways: Giving free tickets enhances the brand

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KUWAIT CITY, Nov 22, (Agencies): Kuwait Airways has acknowledged that the provision of complimentary tickets and additional baggage allowance has been a longstanding practice, viewed as a strategy to bolster the brand’s image. Responding to circulating information on social media, the company issued a clarification, sharing an internal document that outlines the authority granted to the Chairman of the Board of Directors to allocate free tickets and excess baggage to individuals, government entities, and official agencies.

In their statement, the airline clarified that these discretionary powers have been exercised in previous years with the primary objective of reinforcing the brand. To dispel any potential confusion, the current Board of Directors has taken steps to formalize this practice in writing and has established a comprehensive and tightly controlled framework. The second part of the Board’s decision mandates the Kuwait Airways Company’s relevant authorities to provide a quarterly report on the distribution of complimentary tickets and excess baggage for thorough review and audit by regulatory bodies.

The company emphasized that this established authority is designed to serve the best interests of Kuwait Airways and operates within defined limits, with a dual focus on preserving public funds and addressing observations raised by the Audit Bureau.

This news has been read 18108 times!