KIB concludes successful Auto World Show participation and strong launch of ‘DriveNow’ app

Officials pose for a group photo.

KUWAIT CITY, Oct 17: Kuwait International Bank (KIB) successfully concluded its participation in Auto World Show, which drew strong public turnout and broad engagement from customers and visitors, culminating in the official launch of its new digital app, “DriveNow.” The Bank’s booths attracted significant attention throughout the exhibition, providing visitors with advisory services and integrated financing and insurance solutions.

Throughout the event, KIB welcomed visitors across three dedicated booths, each designed to showcase a different dimension of the Bank’s offering. One booth was dedicated to KIB Takaful Insurance, while another was focused on providing visitors with the opportunity to learn more about KIB’s financing solutions and showcased the Nissan X-Trail from Al-Babtain Group. The Bank’s third and largest exhibition space featured several cars, including two Toyota Land Cruiser vehicles from ALSAYER Group, the GAC GS8 from Mutawa AlKazi, and the Avatr 07 from Adel Alghanim Automotive, creating an interactive setting.

A key highlight of KIB’s participation was the debut of DriveNow, the Bank’s new digital application that brings car discovery and vehicle financing together in one place. The application enables users to browse available vehicles, compare specifications and prices, calculate financing, select suitable payment options, apply for vehicle financing, and track their applications through to completion.

During the event, Eng. Ahmed Al-Mutairi, Director of the General Services Department at the Kuwait Ministry of Commerce and Industry, visited KIB’s booths, where he was briefed on the Bank’s participation, its automotive financing solutions, and the capabilities of the newly launched DriveNow application. The visit also provided an opportunity to showcase KIB’s approach to combining digital innovation with direct customer engagement at one of Kuwait’s major automotive events.

The launch attracted strong interest from Auto World Show visitors, who were introduced to how DriveNow can simplify the journey from considering a vehicle to arranging its financing. The app was developed to serve customers whether they already have a specific car in mind or are still comparing their options, while bringing the main stages of the process together within a single digital platform

Commenting on KIB’s participation, Othman Tawfeqe, General Manager of the Retail Banking Department at KIB, said: “The success of our participation in Auto World Show reflects the value of meeting customers where their interests and financial needs come together. For us, the launch of DriveNow represents a broader shift in how we continue to design retail banking experiences around important decisions in our customers’ lives.”

Tawfeqe added: “The level of engagement we saw during the event reinforces our belief that customers increasingly expect banking solutions to be integrated into their wider lifestyle journey. By combining a strong physical presence at Auto World Show with a new digital proposition, we were able to introduce customers to a more connected way of exploring their automotive and financing options.”

From his side, Abdulaziz Al-Shammari, Assistant General Manager of the Retail Banking Department at KIB, said: “What stood out during Auto World Show was how quickly customers understood the practical value of DriveNow. Visitors were able to see a vehicle, discuss financing with our teams, and at the same time explore how the application allows them to compare cars, calculate their financing, and follow their application from one place.”

Al-Shammari added: “The event also gave us valuable direct interaction with customers as they experienced the application for the first time. Together with our dedicated booths, banking solutions, and offers, our participation at Auto World Show helped us create a complete experience rather than simply presenting a financing product.”

It is worth noting that KIB remains keen on maintaining an active presence at specialized events that bring the Bank closer to different segments of society and provide opportunities to better understand their evolving needs. Through these efforts, KIB continues to reinforce its role as a trusted financial partner and its commitment to delivering an elevated banking experience under its main slogan, “Bank for Life.”