‘Khubus’ will now be available at Q8 fuel stations

As per the plan, the company’s new commercial activity will begin with the opening of retail outlets at Kuwait Petroleum International’s (Q8) fuel stations. Q8 is preparing to launch six of these stations in the near future as a first phase, as part of a plan to operate approximately 200 new stations. The goal is to transfer Q8’s European expertise, gained from operating over 4,500 stations, to the local market.

This comes at a time when Al-Mutahina Mills has successfully met consumer demand for food products with high efficiency in cooperative societies and central markets, despite the repercussions of the regional war that erupted on February 28 and its logistical impact on Kuwait and the Middle East supply chain. According to informed sources, the company is committed to ensuring food security in the country, preventing any shortages during or outside of crises, and achieving clear successes with all the products it manufactures.

To maximize the benefits of its new “central market” operations, Al-Mutahina Mills is expected to expand its offerings beyond its own products at its outlets in gas stations, with the first outlet scheduled to open next March. The company plans to include products from other food and non-food companies, focusing on practical and fast-moving items such as grocery products that are readily available to consumers at gas stations, as well as other non-food items.

This initiative introduces a sophisticated retail experience in the food sector, benefiting from the company’s expertise and the competitiveness of its products in terms of price and quality. Al-Mutahina’s approach in this regard is supported by an integrated production process that emphasizes adherence to standards and certifications, the use of high-quality raw materials, and the maintenance of consistent quality for all products. Moreover, the opening of Al-Mutahina outlets at gas stations is in line with the broader government initiative, through the oil sector, to develop Q8 gas stations.

This development aims to provide consumers with a comprehensive and convenient experience, offering food, convenience, and fast food products at these outlets while adhering to international standards. Adding a central market to Al-Mutahina’s business operations complements the company’s ongoing commercial and operational expansion plans. These plans began earlier with the “boutiques” initiative, which included a unique project in government school canteens. The initiative provided students with a different model, offering healthy and balanced meals through a buffet system, including baked goods and juices. Strong demand for Al-Mutahina’s products at its various outlets, supported by its established brand and competitive pricing, lower than imported products while maintaining high quality, fuels optimistic expectations for the success of its commercial expansion into gas stations.