International Advertising Association turns 85; Announces 45th IAA World Congress
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Kuwait City, 16 Oct: This October, the International Advertising Association (IAA), the world’s most influential network of marketing and marketing communications professionals and global umbrella body for the marketing and advertising industry is celebrating 85 years of existence with a series of key events and initiatives aimed at bringing together its thousands of multidisciplinary members.
Among the initiatives are:
- The official launch of IAA’s new 85 years celebrations logo starting October 3rd 2023
- 3 October 2023 – The IAA Global B2B Brand Summit with a selection of the finest voices in B2B from around the world.
- 4 October 2023 – A gala dinner in New York City, attended by 85 of IAA global leaders and IAA Compass partners from 56 countries around the world.
- 6-8 March 2024 – The 45th IAA World Congress, which takes place every 2-3 years in major cities around the world, will be held in Penang, Malaysia highlighting sustainability, diversity, equity, inclusion and ESG.
Sasan Saeidi, Chairman and World President of IAA Global, said, “Since IAA was founded 85 years ago by Thomas Ashwell and 12 Ad Execs at the New York Harvard Club, much has changed in the industry and in the approach of advertising goods and services. IAA is kicking off celebrations with initiatives which bring together our vast and multidisciplinary members, allowing IAA to tap on global best practice and play a strong role in supporting key industry issues and values.”
Dagmara Szulce, Global Executive Director of IAA Global, said, “The IAA North Star values of creativity, advocacy, education, collaboration, professional development, diversity, equity, and inclusion guide IAA and underscore our 85 years celebrations. IAA is committed to helping the communication industry navigate the implementation of the North Star values in their own company cultures, in a rapidly changing world.”
Walid Kanafani, IAA Kuwait Chapter President – IAA Global Vice President MENA Education, said, Established in 1938, the IAA is the only global association that represents all the spheres of the marketing and marketing communications industry, reaching across 56 countries where we serve collective interests of the entire marketing communications profession. For over 85 years the IAA has played a strong role in supporting the key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, DE&I, sustainability and professional development. In 2024 The 45th IAA World Congress will bring all the international players in the industry to Penang (Malaysia).
Back to Kuwait, we will be celebrating our 25th Anniversary this year. We are proud to be one of the oldest in the MENA, reflecting the dynamic growth of the regional marketing communications industries. IAA Kuwait Chapter is uniquely positioned to identify emerging cross-border trends before they become universally apparent and to provide marketing & communications professionals, with an international, multi-industry forum of knowledge, best practices, professional development, intelligence, experience & ideas.
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