11/09/2023
11/09/2023
BANG & OLUFSEN ANNOUNCES NEW GENERATION OF BEOSOUND A9 AND BEOSOUND 2 HOME SPEAKERS

Bang & Olufsen is pleased to announce the new generation Beosound A9 and Beosound 2 home spekers. More than being available in new Black Anthracite, Gold Tone, and Natural finishes, the two speakers now join Bang & Olufsen’s range of future-proof products on the celebrated Mozart software platform.
«Today, we are celebrating that we are future-proofing two of our most popular home speakers» says Bang & Olufsen’s Vice President of Product Marketing, Michael Henriksson. «Timeless design isn’t just about making products that are built to last , it’s also about creating designs that people will be captivated by, and proud to own, for decades.».
The heart of Bang & Olufsen’s Mozart platform is the replaceable module, frontloaded with enough processing power to receive software updates and features for many years to come. If the connectivity and streaming technology ever becomes obsolete, the module can be replaced with the latest version – providing great sound experiences for decades to come.

Beosound A9 5th Generation

Beosound A9 defines timeless design for Bang & Olufsen’s products of the present day. Originally launched in 2012, the infamous circular-shaped design, created by Oivind Slaatto, is still today one of the most popular products, sitting at the cutting edge of design. Beosound A9 fills a living space with rich and powerful sound, all whilst blending into any interior style seamlessly.
The 5th generation of Beosound A9 embodies the original features that made it a success over 10 years ago, with detailed improvements. There are a new set of standard finishes, Black Anthracite, Gold Tone and Natural Aluminum. The back covers of the new standard finishes compliment the front covers seamlessly, as do the oak legs and aluminum hardware finishes, for the best overall design aesthetic to date.

Alongside the new standard finishes of Beosound A9, this product can be fully customizable to compliment even the most eclectic room aesthetic.
Beosound A9 is equal parts aesthetically intriguing and easy to use. The music volume can be controlled by sliding your hand across its surface, and with a simple tap on the A9 you can skip, play, or pause a listening experience instantly. Adding the Mozart software module to Beosound A9 means that the 5th generation is also built for the future, with better connectivity, compatibility and new capabilities being added for years to come.

Beosound 2 3rd Generation

A staple of Bang & Olufsen’s portfolio, Beosound 2 is a powerful multiroom speaker that matches a unique high-design aesthetic with stand-out sound. Originally launched in 2016 and now in its third iteration, Beosound 2 has been transported into the new generation of Bang & Olufsen sound whilst remaining iconic.
Crafted from high-grade aluminum, a material now synonymous with Bang & Olufsen, the instantly recognizable cone shape of Beosound 2 commands attention no matter where it’s placed in the room.
Like Beosound A9, one of the major updates to Beosound 2 is the introduction of Mozart, ensuring the exterior craftsmanship and software longevity last for years to follow in equal measure, and that the speaker seamlessly integrates into any luxurious multiroom system.
A striking new finish, Black Anthracite, joins the classic line up of Gold Tone and Natural. This new finish is matched with an improved user interface for ease of use, and the addition of Active Room Compensation, meaning Beosound 2 can detect its position in any space and distribute sound accordingly to ensure the optimum listening experience.

About Bang & Olufsen
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.
Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1,000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.
Beosound A9 5th Gen and Beosound 2 3rd Gen are available in Black Anthracite, Gold Tone and Natural Aluminum.
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