Elevatus Announces Strategic Partnership with Union Trading Company (UTC) to Pioneer Agentic AI-Driven Hiring in Kuwait’s Retail Sector

KUWAIT CITY, Apr 29: Elevatus, a global leader in AI-driven recruitment technology, is proud to announce a strategic partnership with Union Trading Company W.L.L (UTC), one of Kuwait’s premier retail, FMCG, and distribution powerhouses. This collaboration marks a significant expansion of Elevatus’ footprint in the Middle East, bringing the power of Agentic AI to one of the region’s most dynamic industrial leaders.

As UTC undergoes a period of robust growth and organizational transformation, they have selected Elevatus to modernize its hiring infrastructure. This move reflects a sophisticated shift within the retail and distribution sector, where recruitment is now being prioritized as a core operational driver that requires visibility, consistency, and deep alignment with business expansion.

Centralizing Talent Acquisition through Agentic AI

Through this partnership, UTC will adopt Elevatus’ Agentic AI hiring operating system. This platform provides a centralized, "One Team" framework that enables UTC’s hiring managers and the People & Culture department to operate through unified candidate pipelines and structured workflows.

Key features of the implementation include:

●  Seamless Lifecycle Management: Integrating everything from workforce planning and job publishing to evaluation and selection within a single environment.

●  Intelligent Matching: Utilizing Agentic AI to identify top-tier talent with greater precision, reducing manual coordination.

●  Enhanced Candidate Experience: Delivering a streamlined, transparent journey for applicants that reflects UTC’s professional and supportive corporate culture.

Supporting a "One Team" Vision

The implementation is a critical step in UTC’s broader initiative to foster digital literacy and AI fluency across its workforce. By replacing fragmented manual processes with an intelligent, centralized system, UTC is ensuring that its recruitment performance is fully visible and controllable at every level of the organization.

“Union Trading Company is setting a powerful example for how retail and distribution organizations in Kuwait can modernize hiring with structure and consistency,” said Nadine Zureikat, Chief Commercial Officer at Elevatus. “Through this partnership, we are empowering UTC to adopt a more intelligent, AI-driven approach that not only attracts the best talent but also supports their continued growth in an increasingly competitive market.”

"The launch of Elevatus represents a critical milestone in UTC's journey toward a people-focused & data-driven People & Culture function. By integrating AI-driven intelligence into our infrastructure, we are not just accelerating recruitment — we are fundamentally elevating our organizational DNA. This 'AI-first' approach allows us to secure top-tier talent with greater precision, ensuring our human capital strategy directly fuels UTC's long-term market leadership and operational excellence in Kuwait." — Richlene Edison, Head of People & Culture, Union Trading Company.

This partnership highlights a growing trend across Kuwait’s Retail, FMCG and Distribution sectors, where organizations are increasingly investing in centralized, intelligence-driven hiring systems to support workforce scalability and long-term operational planning.

Hiring across the #Retail, #FMCG, and #Distribution sectors in #Kuwait is increasingly being redefined as a structured, intelligence-led function, driven by the need for speed, consistency, and better decision-making at scale.

In line with this shift, Elevatus has partnered with Union Trading Company W.L.L to advance the adoption of #AgenticAI in hiring and supporting a more centralized, transparent approach to talent acquisition.

The move reflects a broader transition toward #DigitalTransformation, where hiring is no longer just operational, but strategic, while elevating the overall #CandidateExperience in competitive markets.