DUBAI, UAE, Dec 17: A recent job advertisement for a female real estate position in Dubai has ignited widespread criticism due to its requirement for candidates to "strategically leverage dating apps to identify and connect with potential clients." The ad, hosted by Naukri Gulf on behalf of a real estate company, has faced backlash from various sectors, particularly within the real estate community, where it has been deemed disrespectful and demeaning.

The posting specified that the ideal candidate should be a woman of any nationality with "proven experience using dating apps professionally or personally." The job description outlined roles such as "strategically utilizing dating apps to connect with potential clients" and "implementing ethical and creative approaches to introduce the company's services within the dating app community."

The controversial nature of the ad drew significant criticism, particularly from female real estate agents who play a significant role in the industry. Sofia Stavrakoglou, a luxury investment portfolio manager at Elysian, strongly condemned the company's directive, labeling it "pathetic and repulsive" while emphasizing the importance of ethical practices in the industry.

"I firmly believe that reputable companies with a long history on the market would never engage in such tactics," said Sofia. "New brokers should seek opportunities with organizations that prioritize ethical and respectful methods of connecting with their target audience. This is a career in which some of us have built our reputations, not despicable trade in the name of sales."

Nesrine Belaid of Dacha Real Estate also expressed concern, highlighting that such lead generation methods not only disrespect the agents involved but also cast a negative light on other female realtors in the market. The controversy escalated as angry comments flooded social media following the viral spread of screenshots of the advertisement.

In response to the public outcry, the controversial ad has been removed. Khaleej Times reached out to Naukri Gulf, which acknowledged that the ad was on their website but remained unable to explain how it was initially published. Despite attempts to seek clarification through emails, no response has been received from the company's Dubai representative, who directed the query to their head office in India. The lack of response has fueled further concerns about the transparency and accountability of the involved parties.