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KUWAIT CITY, Nov 20: Kuwait National Cinema Company (KNCC) and its brand (Cinescape), a regional pioneer in the cinema exhibition & services industry, launched two new “Dolby Cinema” experiences at The Avenues and Assima malls. Cinescape, in collaboration with Dolby Laboratories, now offers the exclusive Dolby Cinema screen, an immersive experience that combines spectacular imaging, moving sound, and an innovative design, at 3 distinct locations, including the first branch at 360 Mall, to provide cinema-lovers with an out of world journey.
Cinescape indicated in a statement that the launch further builds on the company’s existing strategy to enhance its wide range of services, while offering entertainment solutions in line with international standards to the Kuwaiti population. The company also expressed that it is the first & only movie theater chain to launch “Dolby Cinema” in Kuwait. The company stated, “We are focused on progressively developing and enhancing the cinematic experience for moviegoers in Kuwait, while simultaneously consolidating our leadership position in the local and regional film industry.
In line with this approach, we have recently designed and equipped our Dolby Cinema theaters in accordance with the standards set by the renowned Dolby Laboratories. As part of this initiative, we have incorporated Dolby Vision’s advanced laser projection technology. The technology can deliver an advanced-dynamic range of colors and contrast ratios that far exceed similar systems available in today’s market, providing an unparalleled viewing experience.” “The Dolby Cinema theaters also feature the Dolby Atmos, the famous audio technology that provides an immersive three-dimensional soundscape, creating a realistic, accurate, and multi-directional all-encompassing sound experience. Thanks to Dolby’s inspiring and unique designs, Dolby Cinemas will provide visitors with an exceptional movie viewing environment, starting from the breathtaking screen upon entering, up until the last scene of the movie.” Commenting on the launch, Ghalia Hayat, Deputy General Manager of Programs and Marketing at Cinescape, said, “Through its role as an entertainment pioneer in Kuwait, Cinescape strives to offer the latest in modern entertainment. We are proud to be the only local theater chain embracing the full breadth of the Dolby Cinema experience, which is referred to by many as the future of the cinema world. We have solidified our presence in the market by opening our branches is the most premier shopping destination in Kuwait such as the 360 Mall, The Avenues, and Assima Mall.” “We are pleased to expand the Dolby Cinema footprint in the Middle East region, providing movie fans in the region more ways to enjoy an incredible Dolby cinematic experience,” said Friedrich Deininger, Senior Director, Cinema Sales and Partner Management, Dolby Laboratories. “We’re delighted to be working with such a progressive exhibitor in the region.
Moviegoers in Kuwait will now be able to experience the ultimate presentation for all genres of film.
Filmmakers create in Dolby to bring their artistic vision to life. The Dolby Cinema let you fully dive into the nuanced world the filmmaker intended for you, so you do experience true movie magic,” he added. It is worth mentioning that in 2018, the Kuwait National Cinema Company signed an exclusive, first of its kind, agreement with Dolby Laboratories (NYSE: DLB) to deploy three Dolby Cinema locations in Kuwait. The first location opened during the same year at 360 Mall. To find out more about the experience or offerings provided by Kuwait National Cinema Company, follow the company’s social media channels, download the “Cinescape” mobile app, or visit www.cinescape. com.kw.