Cadillac Alghanim launches promo on ATS, SRX, Escalate – Step into 2016 captivating luxury

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KUWAIT CITY, Jan 10: New years come and go, but luxury is timeless. Yusuf A. Alghanim & Sons Automotive, the sole distributor of Cadillac vehicles in Kuwait, is proud to celebrate the new year of 2016 with its customers by offering them spectacular promotions on its award winning luxury vehicles.

The January-only offer presents unsurpassable value on the ultimate sport car, Cadillac ATS, the all-new luxury crossover, Cadillac SRX and the premium Cadillac Escalade, with prices starting at KD 9,999, KD 12,999, and KD 25,995, respectively. Combining bold looks with unstoppable performance, customers will enjoy the cars’ athletic exterior and airy cabin, whose interior design combines thoughtful technology and cut-and-sewn details made by a professional team of designers and engineers, all in all making their New Year purchase that more memorable and luxurious.

This unique promotion is a testament to Cadillac Alghanim’s ongoing commitment to provide its customers with fantastic offers and the opportunity to own a luxurious car equipped with high-tech features and safety standards. Also true to its commitment are Cadillac Alghanim’s award-winning service center and aftersales benefits that cumulatively offer customers competitive value and exceptional services. The company invites luxury fans not to pass up this limited time offer and to test-drive the cars of their dreams at any of its showrooms.

All Cadillac cars are enhanced with Cadillac User Experience (CUE), a comprehensive in-vehicle experience that merges intuitive design with auto industry-first controls while providing connectivity, control and convenience to the driver and passengers alike. It pairs entertainment and information data from up to 10 Bluetooth-enabled mobile devices, USBs, SD cards and MP3 players with a vehicle infotainment system. A setup that will reduce complexity and confusion through natural voice commands, customized information, and fewer buttons and larger icons. CUE is operated from a vibrant 8-inch LCD touch screen that resembles a smart phone’s screen by using large easy to see icons to control commands and functions. The screen seamlessly integrated into the top of the central instrument panel, and a motorized fully capacitive faceplate at the bottom conceals a large storage area.

The 2016 SRX’s design is classic Cadillac, with luxury that touches every corner of the vehicle, from the high performance powertrain and technology drenched dashboard to the exclusive comfort and convenience features designed to surpass expectations. In addition to its roomy interior with seating for five and a large cargo area, the new SRX is also beautifully sculpted; its exterior design is distinguished by striking angles and refined detail while its signature shield grille offers expressive depth and refinement.

Performance is integral in the SRX, which is powered by a 3.6L direct-injected V-6 engine rated at a SAE-certified 308 horsepower (230 kW) and 359 Nm of torque. Lightweight features help reduce overall weight for greater efficiency and a more favorable front-to-rear weight balance. Examples include a composite intake manifold that saves approximately 2.5 kg over the weight of a comparable aluminum intake and an integrated cylinder head/exhaust manifold design that saves approximately 6 kg per engine. All-wheel drive offered on all models.

Radar-based Adaptive Cruise Control and Automatic Front and Rear Braking are also available on the SRX. Front and Rear Automatic Braking relies on short-range radar technology and ultrasonic sensors to help the driver prevent front and rear low-speed collisions via a progression of alerts that extend to complete braking, if necessary. Additional advanced safety features offered on the SRX’s Driver Awareness and Driver Assist packages

The Cadillac ATS compact luxury sports sedan challenges the world’s best premium cars with an acclaimed balance of performance and refinement, effectively wrapped in a progressive expression of Cadillac’s Art & Science design philosophy. With one of the lowest curb weights in the segment–less than 1,542 kg–the ATS’s driving dynamics are rooted in mass efficiency, which helps make it Cadillac’s lightest and most agile sedan.

Cadillac proprietary computational fluid dynamics (CFD) analysis techniques were used to develop an all-new combustion system with a higher compression ratio, which also helps boost efficiency. The award-winning 3.6L V-6 collection is rated at 321 horsepower and 373 Nm of torque, and comes equipped with Magnetic Ride Control, Brembo® Brakes and Cadillac’s advanced crash-avoidance systems that can pre-fill and automatically apply braking in response to potential hazards.

To date, the new Escalade has resonated strongly among luxury SUV buyers in the region, and now Cadillac has elevated its line even further to please customers that aspire for the finest and appreciate luxury craftsmanship in its details.

The Escalade Platinum encapsulates the pinnacle of Cadillac luxury with the most premium materials. The first- and second-row seats are wrapped in Soft Nappa leather, while the dashboard, upper door panels and center console are clad in hand-stitched and hand-wrapped leather. Customers can choose between two distinct interior environments, each paired with suede microfiber headliner trim and unique exotic wood accents.

The Escalade Platinum Collection has an interior crafted to provide its passengers with unsurpassed comfort and convenience. Heated and cooled 18-way power front seats are standard, with a massage function on the driver’s seat. A pair of seven-inch LCD screens, embedded in the back of the front seat headrests, supplement the overhead 9-inch screen, while a cooled center console compartment keeps beverages chilled. Platinum Collection models also include premium floor mats and Platinum-branded doorsill plates.

The exterior of the Escalade Platinum models are distinguished by 22-inch wheels with chrome accents, Platinum exterior badging, and a unique grille mesh design adorned by the new, streamlined Cadillac Crest.

Mechanically, the Escalade Platinum introduces new technical upgrades that will become standard on the entire Escalade range. Such as the new 8-speed automatic transmission and a two-speed transfer case [standard on four-wheel drive models]. A new Surround View camera system helps driving ease and increases visibility during maneuvering, and a now open and closing hands-free capability to the existing electronic lift gate enhances convenience.

Yusuf Ahmed Alghanim & Sons Automotive showcases the company’s commitment to enhance customers’ unique Cadillac experience by offering customers peace of mind with a comprehensive insurance program. In addition, all Cadillac owners will enjoy service and maintenance for four years or 100,000 km, warranty for 4 years or 100,000 km, 24-hour roadside assistance anywhere in the Middle East for four years (unlimited miles) plus a courtesy transportation and a replacement vehicle upon availability.

Adding to the luxury experience, Cadillac offers its customers in Yusuf Ahmed Alghanim the highest quality of services. The service center is equipped with a large variety of the most advanced equipment operated by a team of skilled professionals and effective consultants who ensure timely service. Visit Cadillac’s showroom in Safat Alghanim in Alrai today and do not pass up this opportunity to take advantage of this January-only offer.

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