The Burgan Bank booth at the Fan Zone.

KUWAIT CITY, Nov 11: As the curtains closed on the inaugural FIP World Cup Pairs 2025, Burgan Bank celebrated the resounding success of its Platinum Sponsorship, which went far beyond the boundaries of traditional corporate partnerships to become a nationwide celebration, marked by a strong public and media presence, and a festive atmosphere, and a clear demonstration underscoring Kuwait’s prominent role in hosting world-class sporting events.

Over nine exhilarating days, the tournament brought together the world’s best padel athletes, passionate fans, and an atmosphere that embodied sportsmanship and national pride. Hosting such a historic event for the first time, Kuwait cemented its position in the global sports scene and strengthened its capacity to organize future tournaments at both regional and international levels. The competitions attracted thousands of visitors daily, including both the Kuwaiti public and the resident communities, who filled the stands and played a key role in the event’s success. The fields of The Arena and Rafa Nadal Academy transformed into vibrant hubs for sporting activities and community gatherings.

A Sponsorship that Became a National Moment

From the very beginning, Burgan Bank sought to transform its sponsorship into a sporting and national celebration, under the theme “Our Social Responsibility Has Gone National”. The Bank’s dedicated Fan Zone became one of the tournament’s most visited destinations, offering visitors a range of interactive activities, games, and giveaways that brought families, friends, and fans together beyond the courts.

The Bank’s booth at the interactive Fan Zone also featured the participation of Mohammad Abdal and Mohammed Al-Turki, both bank employees and members of the Kuwait national padel team, in various competitions and interactive segments with visitors and attendees. They also provided live match commentary from the booth’s analysis studio, enriching the audience’s experience and enhancing their engagement throughout the tournament.

Burgan Bank played a prominent role in the success of this historic, world-class event as Platinum Sponsor and Strategic Partner, marking a pivotal starting point for hosting more championships in the future and placing Kuwait firmly on the global sporting map. The tournament was professionally organized and witnessed an exceptional public turnout, reflecting global confidence in Kuwaiti youth, who demonstrated outstanding competence in managing an event of this scale and caliber.

At the heart of this activation was Burgan Bank’s belief in the importance of physical and mental health and strengthening social ties as one of the core pillars of its Environmental, Social, and Governance (ESG) strategy. This commitment was reflected in the enthusiastic participation of fans of all ages and backgrounds. Visitors were also able to learn more about financial literacy through the Bank’s promotion of the Diraya campaign, with awareness materials and brochures available at the booth, reinforcing Burgan Bank’s long-standing commitment to responsible banking and education.

A Viral Anthem for the Fans

One of the sponsorship’s most memorable highlights was Burgan Bank’s customized song dedicated to the players, fans, and visitors titled “Jumhoorna Al Thahab” (Our Golden Fans), performed by Khalid Al Mulla, Bibi Abdulmohsin, and Abdulsalam Mohammed. Since its launch, the song garnered over 7 million views across social media platforms, where the public shared it through clips from the matches, photos of fans, and scenes capturing the championship’s atmosphere. The song was played in the stadiums before every match to boost excitement in the stands.

The song carries a heartfelt message, expressing gratitude to the crowd who fill the stands with their enthusiasm and support their teams with true sportsmanship. Its simple and spontaneous lyrics capture the image of the devoted Kuwaiti supporter, who attends not only to watch the match but to be part of a national event that proudly elevates Kuwait’s name on the international stage.

Closing Ceremony

The closing ceremony featured a folkloric performance reflecting Kuwaiti heritage and culture through this global event, in addition to a dazzling laser show and entertaining competitions that added a unique festive touch to the event. It was attended by leading figures and dignitaries from Kuwait’s sports and media sectors, as well as an exceptional crowd that filled the stands to enjoy the competitive atmosphere and final festivities as a true testament to the spirit of engagement that has defined the FIP World Cup Pairs 2025 since its launch.

Alongside the banking products and services tailored to its clients’ lifestyles, Burgan Bank actively sponsors and supports numerous community activities and events. The Bank’s commitment reflects its core principle, Driven by You, and reinforces its ongoing mission to empower Kuwait’s people and support the nation's development journey across all fields, in line with Kuwait Vision 2035.