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BTC wins 4 prestigious Bobcat awards – Company recognized for exceptional sales and after sales efforts

A photo from the event
A photo from the event

KUWAIT CITY, April 18: Bahrah Trading Company (BTC) has won top awards in the Bobcat annual Middle East & Africa regional dealer meeting held recently at Istanbul Turkey. The meeting was attended by distinguished Senior Management representatives from most of the dealers in the region. BTC delegation was represented by Paul Reynolds COO, Melakandy Hamza General Manager and Saadallah Salem Assistant Sales Manager. The main highlight of the event was the Award ceremony, where Bobcat felicitated distributors on their top performances and achievement.

BTC  did it again, by taking the place of pride by winning 4 prestigious Bobcat awards for outstanding performance including: Best Dealer — overall for Middle East & Africa region; Best Dealer — after sales support; Highest market share on skid steer loaders; Highest market share on telescopic handlers. Congratulating BTC Mubarak Naser Al Sayer CEO Al Sayer Group Holding said “In a highly competitive and volatile market place, for BTC  these awards goes a long way in further strengthening operations to always stay ahead and getting the members motivated to aim for even better performance.”

According to Paul Reynolds COO “Consistent Best in Business efforts from BTC team has paid off once again. The Bobcat brand dominates the world market with 50 percent market share and winning this award becomes remarkable achievement”. Melakandy Hamza, General Manager BTC thanked all customers for their continuous support, and re-assured BTC’s commitment to offer best aftersales service for Bobcat.

Bahrah Trading Company, the authorized distributor for Bobcat in Kuwait, is the market leader in transportation, industrial and material handling equipment and construction machinery, representing globally leading brands. BTC’s service is built around top quality products and industry leading support. Bahrah Trading has established a reputation for professional and reliable service and providing full after sales support. The commitment to customers and our dedication to their satisfaction have placed BTC at the forefront of local industry in Kuwait.


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