Alshaya brings Disney’s ‘Shop-in-Shop’ to Middle East

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Products to be available from mid-next year

KUWAIT CITY, Dec 15: The Alshaya Group — one of the world’s leading brand franchise operators — and The Walt Disney Company Middle East today announce a five-year multi-market plan which will see the roll-out of the MENA region’s first ever Disney store ‘Shop-in- Shop’ concept. The new agreement gives Alshaya exclusive rights in the Middle East to open Disney store Shop-in-Shop locations, in which there will be a curated selection of Disney store products – including costumes, clothes, toys, collectibles and home goods from Disney’s iconic characters and movies. The products will become available from mid-next year across Alshaya-operated Debenhams and Mothercare stores, and online through the stores’ e-commerce sites.

New fi ve-year collaboration will see Disney store ‘Shop-in-Shop’ concepts roll out across Alshaya-operated Middle East stores and online next year

Alshaya Group CEO John Hadden said: “We are very pleased to welcome Disney, one of the world’s most recognisable brands, as an Alshaya Group brand partner. We look forward to developing a strong and close relationship with the company as we bring the much-loved Disney experience to our customers.” “The Disney store Shop-in-Shop locations led by Alshaya truly puts the Middle East on the global Disney store map and we are eager to see the concept come to life,” said Dan Dossa, vice president and general manager Disney Consumer Products Southeast Asia, India & MENA.

“We continuously look for new ways for our fans and consumers to connect with their favorite stories and characters, and this new collaboration will allow us to deliver a magical retail experience for kids and families in the Middle East, transporting them into the wonderful world of Disney,” Dossa concluded

Alshaya Group is a dynamic familyowned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers. Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From fl agship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.Visit www.alshaya. com for more information. Disney Consumer Products, Games and Publishing (CPGP) brings the magic of The Walt Disney Company’s brands and franchises — including Disney, Pixar, Marvel, Star Wars, National Geographic, and more — into the daily lives of families and fans around the world through products and experiences across more than 100 retail categories from toys and t-shirts to apps, books, video games, and more.

A division of the Disney Parks, Experiences and Products segment, CPGP’s global operations include: the world’s largest licensing business, one of the biggest children’s publishing brands, a leading licensor of interactive games across platforms, Disney store locations globally, and the shopDisney e-commerce platform.

This news has been read 16514 times!

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