Al Mulla Automobiles hosts an exclusive media test drive event for the all-new Mercedes-Benz CLA

The all-new Mercedes-Benz CLA

KUWAIT CITY, June 6: Al Mulla Automobiles, the sole authorized distributor of Mercedes-Benz in Kuwait, hosted an exclusive media test drive event on June 20th at the distinguished venue of Dar Hamad. The event brought together members of the media and automotive-focused social media personalities for an intimate showcase of the all-new Mercedes-Benz CLA – offering guests a firsthand experience of the model that is redefining the modern luxury compact segment.

Set against the warm ambiance of Dar Hamad, the event was elevated by live musical entertainment and the renowned hospitality that has made the venue a landmark of Kuwaiti culture. Guests were immersed in an atmosphere that complemented the sophistication of the CLA before taking to the scenic Gulf Road for an exhilarating test drive that brought the vehicle's extraordinary capabilities to life.

The new CLA offers more to customers in every dimension: more space, more refinement, more comfort, more intelligence, and more efficiency compared to its predecessor – and is the first model in a completely new family of vehicles. Its exterior is equal parts sporty and stylish, featuring a shark-nose front, powerdomes, frameless doors, and aerodynamically optimized wheels up to 19 inches. The long wheelbase of 2,790mm, short overhangs, and a distinctive GT rear are complemented by a flowing roofline and an optimized rear diffuser, with many details across the body engineered specifically to enhance aerodynamics. The optional MULTIBEAM LED headlights feature an illuminated star pattern and stage animations when unlocking and locking the car, while the LED rear lights and full-width light strip carry through the same animations from front to rear, giving the CLA a distinctive and unmistakable presence at all times of the day or night. All CLA models come as standard with a fixed panoramic roof without B-pillar bows, extending seamlessly from the windscreen frame to the rear, maximizing headroom and filling the cabin with natural light.

At the heart of the all-new CLA is MB.OS – the in-house developed Mercedes-Benz Operating System – marking the next step in vehicle digitization. Thanks to its new chip-to-cloud architecture, MB.OS connects the powertrain, infotainment, and various other vehicle systems, while keeping the CLA constantly up-to-date via over-the-air updates. MB.OS also introduces the fourth generation of MBUX, the first in-car infotainment system to integrate artificial intelligence from both Microsoft and Google. The optional MBUX Superscreen extends across the entire width of the dashboard, with the combination of three seamless screens enabling both driver and passenger to access entertainment, information, and third-party apps. The redesigned center console sits high for a sporty feel and features two levels, including an optional wireless charging spot, with trim options ranging from anthracite matte to wood, aluminum, or recycled paper finishes.

To learn more about the all-new Mercedes-Benz CLA and to register your interest, please visit the Al Mulla Automobiles Mercedes-Benz showroom in Al Rai, the Mercedes-Benz Boutique in The Avenues, or call the customer center at 1887888. For the latest news and updates, follow the account on Instagram @MercedesBenzKuwait, or visit the website at https://www.mercedes-benz-mena.com/kuwait/en